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…
continue reading
Content provided by KnowledgeOwl and Kate Mueller. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by KnowledgeOwl and Kate Mueller or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Skill #24: Finding Your Content DNA
Manage episode 245800915 series 2568080
Content provided by KnowledgeOwl and Kate Mueller. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by KnowledgeOwl and Kate Mueller or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
John Espirian—technical copywriter and author of the soon-to-be-released book Content DNA—describes content DNA as the "shape" of your brand and then using the power of consistency and congruence to create content that gets remembered and acted on.
As technical communicators, the content DNA could take several forms: a freelance technical writer could use their content DNA to own their niche; a content marketer could discover their employer’s content DNA to create compelling, sales-boosting content.
In this episode, John shares how you can find your own content DNA, including:
- how to find your niche as a writer
- how to market that niche to prospective clients
- how to use your niche to win big clients
Show Notes:
57 episodes
Share
Manage episode 245800915 series 2568080
Content provided by KnowledgeOwl and Kate Mueller. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by KnowledgeOwl and Kate Mueller or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
John Espirian—technical copywriter and author of the soon-to-be-released book Content DNA—describes content DNA as the "shape" of your brand and then using the power of consistency and congruence to create content that gets remembered and acted on.
As technical communicators, the content DNA could take several forms: a freelance technical writer could use their content DNA to own their niche; a content marketer could discover their employer’s content DNA to create compelling, sales-boosting content.
In this episode, John shares how you can find your own content DNA, including:
- how to find your niche as a writer
- how to market that niche to prospective clients
- how to use your niche to win big clients
Show Notes:
57 episodes
All episodes
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Similar to The Not-Boring Tech Writer
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