Cycling’s Shift from Performance to Aesthetic (Thanks Pas Normal)

The Roadman Cycling Podcast

Cycling used to be about skill — race craft, resilience, knowing when to attack. Now? It's about looking good. Style has overtaken substance, and nowhere is that clearer than with Pas Normal Studios. In this episode, we dive into how the Copenhagen-based brand transformed high-end kit into a status symbol. It’s not just clothing — it’s a cultural signal. €300 bibs, curated café stops, matching socks and frame paint… Pas Normal didn’t just sell apparel, they redefined what it means to “look like a cyclist.” But at what cost? We explore whether this shift elevated the sport — or hollowed it out. If you’ve ever felt underdressed at a group ride, this one’s going to hit home.

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