))
#84 - The Rise of Sustainable Giving - Dave Raley with Imago Consulting
Manage episode 462811099 series 2882167
Content provided by Chad Williams - Five Q. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chad Williams - Five Q or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Dave Raley of Imago Consulting works with nonprofit and business leaders to help them grow
revenue profitably. His mission is to help nonprofits and businesses identify and understand
opportunities, develop new strategies, and launch new products and initiatives.
In this episode of The Ministry of Scale podcast, Chad Williams interviews Dave whose
upcoming book, The Rise of Sustainable Giving, explores how the subscription economy model
is transforming nonprofit fundraising. Raley draws parallels between the widespread adoption of subscription services (like Netflix or Spotify) and the increasing comfort with recurring
donations. He explains how organizations can tap into this trend by creating a strong recurring
giving program.
Dave outlines foundational steps for nonprofits to build these programs effectively. First,
nonprofits need internal focus on recurring giving—assigning someone responsible for its
growth. He stresses that nonprofit tech stacks, especially CRM and donation platforms, should
support scalable and ongoing donor engagement. He also highlights that recurring donations,
unlike one-time gifts, benefit from a well-communicated value proposition, showing donors the
long-term impact of their support. By building strong, personalized donor relationships,
nonprofits can see exponential growth in recurring giving.
Resources:
90 episodes
Share
