#90 - How to get a 360 View of Your Audience

Ministry At Scale

Featuring Josh Kashorek, Five Q

Recorded live at the Digital Ministry Conference 2025.

In this insightful session from the 2025 Digital Ministry Conference, Josh Kashorek—Director of Marketing at Five Q—invites ministry marketers into the world of unified data strategy. Using the analogy of a puzzle, Josh challenges ministries to think beyond their CRMs and instead explore how disconnected data across platforms is limiting their ability to truly understand audience behavior.

With humor, clarity, and deep experience in performance marketing, Josh shares how many ministries are sitting on a goldmine of underutilized insights. Drawing from a case study analyzing over 225 million data points across 3,000 tables, he uncovers surprising behavioral trends—such as how those who download multiple lead magnets are exponentially more likely to give, purchase, and engage in discipleship activities.

For ministry marketers, this session offers rich takeaways:

• Why your CRM is just one piece of the audience puzzle
• How to identify highly engaged users—and why that matters for retention and giving
• The importance of asking the right strategic questions before building your data infrastructure
• Practical steps to break down data silos and start seeing your audience more clearly

If your ministry team is wrestling with fragmented data, unclear user journeys, or missed opportunities for deeper engagement, this podcast is for you. Josh doesn’t just highlight the challenges—he offers a roadmap forward. Whether you're just beginning to think about audience insights or you're ready to build predictive models, you'll walk away with practical steps to unify your data and multiply your impact.

Resources Mentioned in The Episode:

• Five Q
• Ministry Impact Platform
• Content Marketing Institute 2024 Benchmarks

Connect With Josh Kashorek:

• LinkedIn: Josh Kashorek