#93 - Blending AI with AU: Pathway to Victory’s Secret Formula for Engaging Hispanics

Ministry At Scale

Featuring Kendell Stellfox, Executive Director of Partnerships with Kerux Group

Recorded live at the Digital Ministry Conference 2025.

In this insightful session from the 2025 Digital Ministry Conference, Kendell Stellfox—Executive Director of Partnerships at The Kerux Group—challenges ministry leaders to stop and consider not just what content they produce, but who it's for and how it’s received. As demographic shifts redefine our cultural landscape, Kendell unpacks the critical need to contextualize ministry content in a way that meaningfully connects with emerging audiences—especially the growing Latino population in the U.S.

Rather than simply translating English sermons or content into Spanish and calling it outreach, Kendell presents a compelling case for heart-level connection—grounded in empathy, strategy, and cultural understanding. He shares the journey of Pathway to Victory as a model: a ministry that thoughtfully reimagined its messaging for the Latino audience and experienced exponential reach and impact.

For digital marketers, pastors, and ministry leaders, this session is packed with valuable insights:

• Why demographic shifts demand new strategies for engagement
• The pitfalls of relying solely on AI for content creation
• How to contextualize your message to resonate with multicultural audiences
• A real-world success story of Pathway to Victory's Latino outreach

Tune in to hear how your ministry can multiply its kingdom impact by blending the speed and scale of AI with a deep understanding of audience culture—and walk away with a framework for reaching the next generation with relevance and compassion.

Resources Mentioned in the Episode:

• Learn more about Pathway to Victory
• Learn more about The Kerux Group
• Text “Kerux Group” to 777007 to receive slides and explore partnership opportunities

Connect with Kendell Stellfox:

• LinkedIn: Kendell Stellfox