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099 - Search Intent Mismatch
Manage episode 358810401 series 2931779
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In episode 99 of the SEOLeverage Podcast, Gert Mellak discusses the issue of "search intent mismatch," where website content doesn't meet user expectations based on their search queries. He offers strategies for aligning content with user intent, improving SEO performance. This includes analyzing top-ranking pages and differentiating between informational and transactional content.
Although search intent is important, it should not be the sole focus when creating content or pages. It's crucial to consider other factors to understand why your content may not be ranking or why a competitor's content is performing better. There is what we call Search Intent Mismatch and your type of content is not the type of content that Google wants to rank
Podcast Highlights:
00:00 Prologue
00:09 Podcast Intro
00:20 Introduction of the topic
00:33 Why is Search Intent Mismatch the most important symptom that causes your ranking to drop?
01:55 When rankings drop, what needs to be factored in the revisions based on what Google is looking for to rank?
03:01 Summary
03:43 End
Resources:
Get 5 quick wins for your website's SEO
https://seoleverage.com/quick-wins
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
102 episodes
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