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135 - Find Your Buyers Where They Are
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In episode 135 of the SEOLeverage Podcast, Gert Mellak discusses the need to convert website traffic into buyers. He stresses understanding search intent and how other platforms influence user behavior and purchases. Additionally, Gert talks about the value of a multi-platform strategy, researching audience habits, and engaging effectively.
In today’s episode of the SEOLeverage podcast, Gert discusses the importance of not just attracting traffic to a website but ensuring that traffic converts to buyers. He emphasizes the significance of understanding search intent and how platforms like Reddit, Facebook, and Quora are increasingly influencing user behavior and purchases.
Gert also highlights the need for a multi-platform strategy, including audience platform research to identify key platforms where the audience spends time, and a platform strategy to engage effectively on these platforms. He also mentions the use of tools like ClickUp to manage tasks and maintain consistent visibility.
Podcast Highlights:
00:00 Prologue
00:49 SEOLeverage Podcast Intro
01:11 Discussion on the challenges of finding buyers in a crowded online space
02:05 Explanation of how search engines are surfacing content from various sources
04:08 Real-world examples of how users find and choose products/services online
05:49 The importance of brand presence on platforms beyond Google
06:56 Introduction to the Platform Leverage program
08:15 Overview of creating a multi-platform strategy for consistent online engagement
09:40 Closing thoughts and invitation to learn more about leveraging multiple platforms
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
Resources:
Platform Leverage - A new project focusing on essential marketing strategies in the AI era
AI Tools mentioned:
ChatGPT
Perplexity
CoPilot
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