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Content provided by Gert Mellak, SEO, Gert Mellak, and SEO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gert Mellak, SEO, Gert Mellak, and SEO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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135 - Find Your Buyers Where They Are

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Manage episode 442177624 series 2931779
Content provided by Gert Mellak, SEO, Gert Mellak, and SEO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gert Mellak, SEO, Gert Mellak, and SEO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In episode 135 of the SEOLeverage Podcast, Gert Mellak discusses the need to convert website traffic into buyers. He stresses understanding search intent and how other platforms influence user behavior and purchases. Additionally, Gert talks about the value of a multi-platform strategy, researching audience habits, and engaging effectively.

In today’s episode of the SEOLeverage podcast, Gert discusses the importance of not just attracting traffic to a website but ensuring that traffic converts to buyers. He emphasizes the significance of understanding search intent and how platforms like Reddit, Facebook, and Quora are increasingly influencing user behavior and purchases.

Gert also highlights the need for a multi-platform strategy, including audience platform research to identify key platforms where the audience spends time, and a platform strategy to engage effectively on these platforms. He also mentions the use of tools like ClickUp to manage tasks and maintain consistent visibility.

Podcast Highlights:

00:00 Prologue

00:49 SEOLeverage Podcast Intro

01:11 Discussion on the challenges of finding buyers in a crowded online space

02:05 Explanation of how search engines are surfacing content from various sources

04:08 Real-world examples of how users find and choose products/services online

05:49 The importance of brand presence on platforms beyond Google

06:56 Introduction to the Platform Leverage program

08:15 Overview of creating a multi-platform strategy for consistent online engagement

09:40 Closing thoughts and invitation to learn more about leveraging multiple platforms

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

Resources:

Platform Leverage - A new project focusing on essential marketing strategies in the AI era

AI Tools mentioned:

  • ChatGPT

  • Perplexity

  • CoPilot

  continue reading

101 episodes

Artwork
iconShare
 
Manage episode 442177624 series 2931779
Content provided by Gert Mellak, SEO, Gert Mellak, and SEO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gert Mellak, SEO, Gert Mellak, and SEO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In episode 135 of the SEOLeverage Podcast, Gert Mellak discusses the need to convert website traffic into buyers. He stresses understanding search intent and how other platforms influence user behavior and purchases. Additionally, Gert talks about the value of a multi-platform strategy, researching audience habits, and engaging effectively.

In today’s episode of the SEOLeverage podcast, Gert discusses the importance of not just attracting traffic to a website but ensuring that traffic converts to buyers. He emphasizes the significance of understanding search intent and how platforms like Reddit, Facebook, and Quora are increasingly influencing user behavior and purchases.

Gert also highlights the need for a multi-platform strategy, including audience platform research to identify key platforms where the audience spends time, and a platform strategy to engage effectively on these platforms. He also mentions the use of tools like ClickUp to manage tasks and maintain consistent visibility.

Podcast Highlights:

00:00 Prologue

00:49 SEOLeverage Podcast Intro

01:11 Discussion on the challenges of finding buyers in a crowded online space

02:05 Explanation of how search engines are surfacing content from various sources

04:08 Real-world examples of how users find and choose products/services online

05:49 The importance of brand presence on platforms beyond Google

06:56 Introduction to the Platform Leverage program

08:15 Overview of creating a multi-platform strategy for consistent online engagement

09:40 Closing thoughts and invitation to learn more about leveraging multiple platforms

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: [email protected]

Resources:

Platform Leverage - A new project focusing on essential marketing strategies in the AI era

AI Tools mentioned:

  • ChatGPT

  • Perplexity

  • CoPilot

  continue reading

101 episodes

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