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81: Harmonizing Sales and Marketing for Manufacturers- with Melanie Varin
Manage episode 489484475 series 3345299
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Sponsored By AdCirrus ERP, your trusted partner for cloud ERP solutions. Learn more at adcirruserp.com.
Meet Melanie Varin
Melanie is an author, business owner, and process consultant with 25+ years in executive leadership, strategic planning, global marketing, national sales management, and quality. She led three business turnarounds in Europe and the USA in Fortune 500 companies. Now she supports clients focused on profitable growth. Her company is aptly called TopLine Results Corporation.
Melanie's book – Ignite Topline Growth: How RevOps and Go-To-Market Alignment Spark Success – was written based on her passion for sales and marketing alignment. She’s experienced the superpower that comes with great alignment of go-to-market teams and delights in sharing that wisdom with others.
Connect with Melanie!
Ignite Topline Growth: How RevOps and Go-To-Market Alignment Spark Success by Melanie Varin
Links
The Five Dysfunctions of a Team: A Leadership Fable
Highlights
00:00 Introduction and Volunteer Work Discussion
03:27 Introducing the Guest: Melanie Varin
04:30 Melanie's Journey and Insights on Sales-Marketing Alignment
06:24 The Importance of Sales-Marketing Collaboration
06:41 AdCirrus ERP Sponsorship and Further Discussion
17:43 Leadership and Team Development
20:53 Advice for Manufacturers and Growth Strategies
28:16 The Impact of AI and Education
34:58 Closing Remarks and Contact Information
Connect with the Broads!
Connect with Lori on LinkedIn and visit www.keystoneclick.com for your strategic digital marketing needs!
Connect with Kris on LinkedIn and visit www.genalpha.com for OEM and aftermarket digital solutions!
Connect with Erin on LinkedIn!
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