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Storytelling that Sells (Without Feeling Salesy) with Jessica Van Nuland
Manage episode 488149429 series 3405010
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In this episode of Loan Officer Team Training, I’m joined by the amazing Jessica Van Nuland to talk all about using Instagram as a powerful marketing tool—especially for loan officers. Jessica shares her story of how she got into Instagram coaching and gives some really helpful tips on how to use storytelling, authentic engagement, and creativity to connect with your audience in a way that feels natural and not salesy.
We also dive into how to create content that really speaks to people, the importance of verification on social platforms, and how to get past that perfectionism that can hold us back from posting in the first place. If you’ve ever felt unsure about showing up on Instagram, this episode is full of encouragement and practical advice to help you get started and stay consistent!
Episode Resources:
Connect with Jessica: https://www.instagram.com/jessvannuland/
Join Forward Academy: https://www.forwardacademy.com
Get Loan Team Training for YOUR Team: loanteamtraining.com
Watch my podcast on YouTube: https://youtu.be/G0F85Gef-8M
Follow me on Instagram (https://www.instagram.com/itsireneduford/)
Follow me on LinkedIn (https://www.linkedin.com/in/ireneduford/)
Follow us on Facebook: (https://www.facebook.com/LoanTeamTraining)
Email: [email protected]
Episode Highlights:
00:00 Introduction to Jess Van Nuland
01:32 Journey to Becoming an Instagram Coach
02:58 Simplifying Instagram for Beginners
05:40 The Importance of Authenticity on Social Media
08:07 Transitioning from Old to New Video Strategies
11:19 The Power of Success Stories
12:18 Engagement Strategies on Instagram
17:02 Building Real Connections through DMs
23:19 Different Types of Instagram Posts
24:23 Leveraging the Algorithm for Growth
26:16 Rediscovering Creativity through Instagram
29:18 Mental Health and Personal Growth
30:14 The Power of Community and Gratitude
31:04 Overcoming Fear and Building Resilience
33:16 Legacy and Living Without Regrets
35:24 Authenticity in Social Media
37:33 Engagement Strategies for Social Media
39:27 Understanding Instagram Features and Strategies
43:07 The Impact of Instagram Live
46:12 Creating Meaningful Connections Through Content
91 episodes
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