Tax Refunds and Aspiring to Get Outside
Manage episode 358664214 series 3405944
Kelly and Patrick discuss how the outdoor industry can capitalize on consumers receiving tax refunds this spring. More Americans expect to receive a refund in 2023 than the previous year, and they are thinking of ways to spend it. How can the outdoor industry help potential consumers imagine a great outdoor experience and convert that aspiration into sales? How do brands fit into consumer’s aspirational dreams of outdoor recreation?
72 episodes