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The Bullwhip Effect: An Update for Early 2023
Manage episode 357795722 series 3405944
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Kelly and Patrick discuss the current state of product inventory and sales in the market, exploring the remaining effects of the bullwhip effect. While market sales of many outdoor products waned in 2022, some categories (including bicycles) are expected to recover relatively quickly. How have macroeconomic trends affected our markets? What can we expect in the next few months? How can dealers, distributors, and brands ensure a quick recovery?
Follow this link to see the Lifestyle/Leisure bicycle sales and inventory estimates which Patrick describes.
Members of PeopleForBikes can find the Global Risk & Opportunity Forecast from S&P Global here and an archive of monthly NPD sell-through reports here.
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