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110: From Creative to Credible: Why Marketers Must Own the Numbers - with Kim Tran, Former Head of Marketing & Business Development at Gimmal
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Content provided by Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Women in B2B Marketing, host Jane Serra chats with Kim Tran, a full stack marketing leader who helped take Gimmal to a successful exit as Head of Marketing and Business Development.
Kim's path into marketing was anything but linear. She started in First Amendment law before building a career focused on growth, brand transformation, and operational rigor across fintech, edtech, and data governance. With a background in psychology and a clear-eyed view of how teams and businesses scale, Kim shares the mindset shifts and tactical lessons that shaped her journey.
Jane and Kim explore:
- Why marketers need to become financial and data stewards to earn trust and influence
- How to market marketing internally and build advocates across the org
- What it really takes to modernize a legacy brand without losing its core
- How to approach marketing during an acquisition and speak to buyers, not just customers
- The importance of protecting your team’s emotional and mental bandwidth
- How to pitch yourself and take up space, especially as a woman in leadership
- Why failing safely is more realistic than failing fast
Key Links:
Guest: Kim Tran: https://www.linkedin.com/in/kimtrandc/
Host: Jane Serra: https://www.linkedin.com/in/janeserra/
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