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Avoid These Overhyped Marketing Strategies for Podcast Growth
Manage episode 484092327 series 3436922
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The discussion centers around overrated marketing tactics, particularly for growing and promoting podcasts.
Izzy Dadosky and Yasmine Robles from Rebel Marketing join me on this episode.
First off, stay informed about marketing trends and be cautious against blindly following them. What works for one podcaster might not work for you.
One of the first marketing tactics we talk about is the practice of boosting posts on social media platforms like Facebook. Boosting posts can often be a waste of money because it won't contribute to meaningful engagement or conversions. Develop a targeted ad strategy with a clear purpose.
Next, the myth of posting every day on social media. Posting every day is unnecessary and can even backfire if the content lacks quality. Instead, post a few well-thought-out pieces each week. Focus on maintaining engagement with those who interact with your content.
We also touch on the subject of email marketing, emphasizing the importance of having a strategic approach to email blasts. Sending frequent, poorly targeted emails can lead to high unsubscribe rates. Create meaningful content that aligns with the audience's interests and needs can drive better engagement.
When it comes to search engine optimization (SEO), don't keyword stuff. This tactic, which involves filling content with excessive keywords to manipulate search rankings, can hinder readability and user experience. Instead, the focus should be on creating authoritative content that answers users' questions naturally and engagingly.
Concentrate on what aligns with your specific goals and audience needs. Wearing many hats as a business owner or a podcast content creator, it's crucial to invest time and resources in actions that are meaningful and impactful.
The ideal marketing tactic is not universal.
5 Keys You'll Learn in This Episode
- Why boosting posts on social media might be hitting your wallet with no returns.
- The myth of posting every day on social media and why less can be more.
- How email newsletters could be doing more harm than good without a proper strategy.
- The pitfalls of SEO keyword stuffing and what to focus on instead.
- Long-term gains over short-term trends: the secret sauce to marketing success
Key Moments
00:00 Effective Ad Strategy Benefits
03:49 A/B Testing and Retargeting Strategies
08:14 Social Media Strategy Insights
11:51 "Optimize Posting Frequency Strategically"
15:02 Optimize Email Engagement
17:58 "Targeted Email Strategies"
20:33 Prioritize User Experience Over Keywords
26:01 Strategic Marketing Decisions for Business
Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.
Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.
Have a question or an idea for one of our episodes? Send us an email at [email protected].
The Circle of Experts are:
Yasmine Robles from Rebel Marketing
Tonnisha English-Amamoo of TJE Communications
Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants
Copyright 2025 Brett Johnson, My Podcast Guy™
https://creativecommons.org/licenses/by-nd/4.0/
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/abbynoise/face-game
License code: IUDJXGXP8JAXJVJS
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