Using LinkedIn to Its Full Potential for Your Podcast

The Circle Sessions

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Added two years ago

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4 weeks ago 28:37

MP3•Episode home

Welcome to this episode of The Circle Sessions, where I’m joined by Tonnisha English-Amamoo from TJE Communications to talk all things LinkedIn for podcasters. As your host, Brett Johnson, I’ve noticed that LinkedIn is often overlooked as a platform for promoting podcasts, especially compared to Instagram or TikTok. Tonnisha and I break down how podcasters can really maximize their presence and reach on this professional platform.

We start by exploring why LinkedIn is uniquely positioned for thought leadership, professional networking, and even potential sponsor connections. Tonnisha shares her own experience and strategy for optimizing a LinkedIn profile to showcase your role as a podcast host, no matter your primary profession. We discuss updating your headline, about section, and incorporating your podcast into your overall personal brand on LinkedIn.

We also highlight the importance of going beyond simple self-promotional posts. I share tips on using AI to extract key insights from your podcast transcripts and create engaging, value-driven content. Tonnisha and I also talk about leveraging guests' expertise, using pull quotes, and even making short video invitations to promote new episodes effectively.

Finding guests and networking on LinkedIn gets its own spotlight in our conversation. We discuss the right (and wrong) ways to pitch guests, emphasizing genuine connections and clear audience value over impersonal or transactional outreach. We look at the potential of LinkedIn groups, being wary of mere promotional pods, and instead, focusing on strategic group participation that actually strengthens your show and network.

Finally, we touch on the untapped opportunities LinkedIn offers—whether for engagement, increasing organic reach, or even sponsorship. If your podcast speaks to professionals, entrepreneurs, or niche industries, LinkedIn might be the next game-changer in growing your audience and your brand.

Ready to get more intentional and creative with LinkedIn for your podcast?

Key Moments

00:00 Optimizing LinkedIn for Podcast Growth

05:16 "Creating Engaging Podcast Content"

08:52 Screen Recording Tips for Podcasts

12:38 Authentic Podcast Networking Strategies

14:22 Black Women in Business Podcast

19:50 Monetizing Podcasts via LinkedIn

21:52 Engagement and Value-Based Selling

25:00 LinkedIn's Focused Professional Networking

27:54 Contact Information Summary

Here are three BIG takeaways on how to maximize LinkedIn for your podcast:

Optimize Your Profile for Podcast Visibility

Don’t just mention your podcast in passing—integrate it into your LinkedIn headline and about section. Position yourself as a podcast host or thought leader, and be clear about the value your show provides. This makes it easier for listeners, guests, and even sponsors to find you!

Go Beyond Self-Promotion with Value-Driven Content

Instead of simply posting “New episode, check it out!”—share insightful snippets, pull quotes, or key takeaways from your transcript. Use AI or tools like ChatGPT to help distill your content into engaging posts. Tagging guests or experts for their opinions invites authentic engagement and leverages their networks, too.

Tap Into LinkedIn’s Unique Networking Power

LinkedIn isn’t just about job searching. Use it to find and attract high-quality guests, connect with potential sponsors, and join industry groups that align with your podcast’s niche. Thoughtful outreach and value-focused messaging can open the door to powerful collaborations.

Subscribe to Tonnisha's Tip of The Month

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

108 episodes

Using LinkedIn to Its Full Potential for Your Podcast

The Circle Sessions

published 4 weeks ago

MP3•Episode home

Ready to get more intentional and creative with LinkedIn for your podcast?

Key Moments

00:00 Optimizing LinkedIn for Podcast Growth

05:16 "Creating Engaging Podcast Content"

08:52 Screen Recording Tips for Podcasts

12:38 Authentic Podcast Networking Strategies

14:22 Black Women in Business Podcast

19:50 Monetizing Podcasts via LinkedIn

21:52 Engagement and Value-Based Selling

25:00 LinkedIn's Focused Professional Networking

27:54 Contact Information Summary

Here are three BIG takeaways on how to maximize LinkedIn for your podcast:

Optimize Your Profile for Podcast Visibility

Go Beyond Self-Promotion with Value-Driven Content

Tap Into LinkedIn’s Unique Networking Power

Subscribe to Tonnisha's Tip of The Month

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

108 episodes

All episodes

1
The Top Five Website Mistakes Holding Back Your Growth 16:57

3 days ago16:57

18:27

This episode is packed with actionable tips and important insights into maximizing your marketing efforts on a limited budget. Whether it’s leveraging free social media tools, optimizing your SEO practices, effective email marketing, repurposing content, or tapping into community resources, there’s something in this episode for everybody. I’m joined by Yasmine and Izzy from Rebel Marketing. We cover practical and impactful ideas, starting with leveraging free social media tools. Izzy emphasizes the importance of using platforms like Instagram, Facebook, and LinkedIn to reach new audiences without spending much, while ensuring that your content genuinely reflects your brand. Yasmine shares a real-world example of social media successfully drawing in customers to a local business. Next, we talk about optimizing your website for SEO. Izzy provides insights on using keywords and location-based searches to improve your online visibility. She also mentions the significance of backlinks and keeping track of your Google Analytics. Yasmine highlights the need for proper website building to complement SEO efforts and gives a handy tip about Google My Business, especially for businesses looking to draw local traffic. We touch on the topic of email marketing, noting its enduring effectiveness. Despite some thinking it's outdated, Izzy and I discuss its value due to the direct connection it offers with an audience that has opted in to hear from you. Izzy also stresses the importance of not overloading subscribers with too many emails and using tools like Flodesk or Mailchimp to keep everything branded and professional. Repurposing existing content is another key strategy we explore. By reusing blog articles and social media posts, you can save time and resources while reaching broader audiences. We also highlight the importance of cleaning up your email list to save costs and targeting the right subscribers. Lastly, we talk about the value of local resources and community networking groups. Yasmine shares her experience of a “networking blitz” to identify the groups that provided the best ROI and alignment with her goals. We emphasize giving it time – possibly a year – to really gauge the value of these groups. We’ll continue this conversation in part two of our series on shoestring budget marketing tips. Here are 5 keys you'll learn from this episode: Leverage Free Social Media Tools - Izzy shares how you can utilize platforms like Instagram, Facebook, and LinkedIn effectively, even hinting at the potential of Canva for creating eye-catching content. Optimize for SEO with Minimal Resources - Learn fundamental SEO practices from Izzy, including the importance of keywords, location targeting, and maintaining good backlinks. The Untapped Power of Google My Business - Brett and the team delve into why Google My Business is an overlooked gem, especially for location-based and event-driven businesses. Email Marketing Best Practices - Izzy debunks myths around email marketing, stressing its importance and sharing tips on how to get the most out of it using tools like Flodesk and Mailchimp. Repurpose Existing Content - Yasmine emphasizes the time-saving magic of repurposing your existing content for social media, blogs, and newsletters. Key Moments 00:00 Aligning Content with Brand Identity 06:09 Effective Web Design and SEO Alignment 08:39 Email Engagement Best Practices 10:53 Repurposing Content and Email Strategy 14:12 "Networking Strategy and ROI" 17:38 SEO Consultation and Comprehensive Audits Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business. Her website. Her Instagram. Click here for the checklist! Copyright 2025 Brett Johnson, My Podcast Guy™ https://creativecommons.org/licenses/by-nd/4.0/…

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