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289 - Empowering Advertisers: Leading the Charge Against Fraud in the Digital Age with Blockboard's Matt Wasserlauf
Manage episode 464034679 series 3446401
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Your host, Doug Noll, talks with the CEO and Founder of Blockboard, Matt Wasserlauf. Matt shares his extensive background and explains how Blackbaud leverages blockchain and AI to create a transparent and effective advertising ecosystem. They discuss the impact of Connected TV (CTV) and the importance of data-driven approaches in combating ad fraud. The conversation also touches on leadership, emphasizing the importance of listening and adapting to new technologies, and the challenges younger employees face in developing interpersonal skills.
To learn more about Matt's work, click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Doug's work? Check out his website at https://dougnoll.com
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