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Transforming Wellness: Authentic Branding & Innovation with Just Sturgis
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In this episode, we sit down with Just Sturgis, a conceptualist and wellness expert with over 40 years of experience shaping wellness and hospitality experiences for global brands like Disney and Hilton. Just shares his journey of blending design, wellness, and authenticity, offering insights into how to create meaningful and transformative brand experiences. He discusses the power of micro-moments, how to differentiate yourself in a saturated industry, and the future of wellness. If you’re looking to unlock creativity and lead with purpose, this episode is packed with valuable takeaways!
Key Topics:
- Micro-Moments in Branding: Learn how small, subtle details can elevate an ordinary experience into something extraordinary.
- Authentic Wellness: Just’s approach to wellness, influenced by his time at 10,000 Waves and his mentor’s philosophy.
- AI in Wellness: How AI can transform the wellness industry by making services more effective and personal.
- Creative Leadership: Building innovative strategies for global brands like Disney while maintaining authenticity.
Notable Quotes:
- “Start with what is necessary, then what is possible, and suddenly you are doing the impossible.” – Just Sturgis
- “True freedom comes from creating space between emotion and reaction.” – Just Sturgis
- “Self-love isn’t a luxury—it’s the foundation of resilience, purpose, and high performance.” – Just Sturgis
- “I am because we are. We overcome the illusion of separation by doing the work within.” – Just Sturgis
- “Life is about serving. Once I embraced this, scarcity left and abundance arrived.” – Just Sturgis
Resources Mentioned:
- Simple Lotus: A wellness-focused company offering innovative strategies and branding solutions. Visit Simple Lotus
Key Takeaways:
- Wellness is Personal: Discover how to make wellness offerings unique by identifying and emphasizing your niche.
- Micro-Moments Matter: Small details in branding and design can have a massive impact on the customer experience.
- AI as a Tool, Not a Replacement: Embrace AI for efficiency, but keep the human touch at the core of wellness experiences.
- Authenticity Drives Success: How to maintain your brand's identity without giving in to trends or pressures from outside forces.
Connect with Just Sturgis
Facebook: www.facebook.com/justin.sturgis
Instagram: www.instagram.com/just_justs
LinkedIn: www.linkedin.com/in/just-sturgis
Connect with Jay “Sales Ninja” Lee
Facebook: Jay Lee on Facebook
Instagram: Jay Lee on Instagram
LinkedIn: Jay Lee on LinkedIn
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