97 - Innovating User Experience: The Key to Successful B2B Sales with Spryker's Elena Leonova

Product Led Growth Leaders

Product Led Growth Leaders

29:22

The world often feels rigged. And this episode is a wake-up call to recognize the barriers that exist for those who don’t fit the traditional mold. In this episode, which is a kind of tribute to my dear departed Dad, I recount some powerful lessons from the man who was a brilliant psychiatrist and my biggest champion. He taught me that if something feels off about the environment you’re in, it probably is—and it’s absolutely hella-not your fault. We dare to break into the uncomfortable truth that many workplaces are designed for a very specific demographic, leaving neurodivergent individuals, particularly those on the autism spectrum, feeling excluded. I share three stories in which my Dad imparted to me more than my fair share of his wisdom, and I'm hoping you to can feel empowered. You'll learn that we can advocate for ourselves and others to create a more inclusive work culture. Newsletter Paste this into your browser if the newsletter link is broken - https://www.lbeehealth.com/ Join our Patreon - https://differentnotbrokenpodcast.com/patreon Mentioned in this episode: Sign Up For Our Newsletter Stay updated on all the things! Get added to our newsletter mailing list. Newsletter…

16 days ago 23:03

MP3•Episode home

Your host, Thomas Watkins, talks with the CPO of Spryker, Elena Leonova. Elena shares her journey from a business analyst in Ukraine to a product management executive in the U.S.

She discusses the complexities of B2B commerce, especially for high-value products requiring a consultative sales approach. Elena emphasizes the importance of user experience and innovation in product management. She discusses continuous learning and a plan for a follow-up meeting to explore potential collaboration, highlighting the value of networking in the field.

Learn more about Elena's work HERE.

Connect with Elena on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

101 episodes

97 - Innovating User Experience: The Key to Successful B2B Sales with Spryker's Elena Leonova

published 16 days ago

MP3•Episode home

Your host, Thomas Watkins, talks with the CPO of Spryker, Elena Leonova. Elena shares her journey from a business analyst in Ukraine to a product management executive in the U.S.

Learn more about Elena's work HERE.

Connect with Elena on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

101 episodes

All episodes

Product Led Growth Leaders

1
101 - The Rise of Virtual Reality in Training: What Businesses Need to Know with Saritasa's Nik Froehlich 16:17

1 day ago16:17

16:17

Your host, Thomas Watkins, talks with the President, Founder, and CEO of Saritasa, Nik Froehlich. Nik shares his professional journey, from a construction business to founding Saritasa, aiming to bridge the communication gap between business leaders and developers. The discussion covers Saritasa's approach to software development, including innovative projects like VR training and custom business workflow systems. Nik emphasizes the importance of staying current with technology trends, client collaboration, and the shift towards remote work, highlighting the evolving landscape of digital transformation. Learn more about Nik's work HERE . Connect with Nik on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

Product Led Growth Leaders

1
100 - Celebrating 100 Episodes: Key Insights and Lessons from Product-Led Growth Leaders with 3Leaf's Thomas Watkins 24:22

8 days ago24:22

24:22

Your host, Thomas Watkins, reflects on the podcast's journey, celebrating its milestone. He shares valuable lessons learned, highlights standout episodes, and acknowledges remarkable entrepreneurs featured on the show. Thomas underscores the podcast's purpose of fostering discussions around product-led growth (PLG) and providing actionable insights for entrepreneurs and product managers. Thomas emphasizes the diversity of expertise among his guests, showcasing their contributions to various aspects of product development, marketing, and sales. Learn more about Thomas's work HERE . Connect with Thomas on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

Product Led Growth Leaders

1
99 - The Smart Job Search: How Data Insights Can Land You Your Dream Role with Teq Crew's Elliot Koss 24:38

9 days ago24:38

24:38

Your host, Thomas Watkins, talks with the Principal Product Growth Consultant of Teq Crew, Elliot Koss. Elliot shares his career journey and discusses his latest venture, Career Amplifier, a platform designed to simplify the job search by providing tailored job notifications. Elliot delves into the challenges job seekers face, the importance of networking, and strategies for product-led growth. Elliot emphasizes the need to understand user needs and retention rates. Learn more about Elliot's work HERE . Connect with Elliot on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

Product Led Growth Leaders

1
98 - Navigating the Startup Journey: How to Achieve Product-Market Success with Tekyz's David Hirschfeld 27:43

14 days ago27:43

27:43

Your host, Thomas Watkins, talks with the Founder and CEO of Tekyz, David Hirschfeld. David discuss the challenges software startup founders face, particularly in validating product-market fit. David emphasizes the importance of understanding customer problems over falling in love with a product. He introduces his "Launch First" methodology, which helps B2B startups achieve quick cash flow through product-led sales. He covers the effectiveness of freemium models, the significance of early adopters, and the role of advisory boards. David's insights offer a roadmap for navigating startup challenges and achieving market success. Learn more about David's work HERE . Connect with David on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

Product Led Growth Leaders

1
97 - Innovating User Experience: The Key to Successful B2B Sales with Spryker's Elena Leonova 23:03

16 days ago23:03

23:03

Your host, Thomas Watkins, talks with the CPO of Spryker, Elena Leonova. Elena shares her journey from a business analyst in Ukraine to a product management executive in the U.S. She discusses the complexities of B2B commerce, especially for high-value products requiring a consultative sales approach. Elena emphasizes the importance of user experience and innovation in product management. She discusses continuous learning and a plan for a follow-up meeting to explore potential collaboration, highlighting the value of networking in the field. Learn more about Elena's work HERE . Connect with Elena on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

Product Led Growth Leaders

1
96 - Unlocking the Future: How AI is Revolutionizing SaaS for Small Business Owners with PlatypusOS' Matthew White 23:38

21 days ago23:38

23:38

Your host, Thomas Watkins, talks with the CEO of PlatypusOS, Matthew White. Matthew discusses the challenges business founders face in leveraging technology and how his companies aim to solve these issues. Qebot offers a marketplace for online and mobile advertising solutions, while PlatypusOS integrates various SaaS tools into a single, AI-enhanced browser. The conversation highlights the importance of user-friendly technology, the potential of AI to streamline business operations, and the future of browsing with PlatypusOS' innovative, intuitive design. Learn more about Matthew's work HERE . Connect with Matthew on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

Product Led Growth Leaders

1
95 - The Power of a Clear Value Proposition: Fueling Your Marketing Success with Right Angle's B Randall Willis 26:55

23 days ago26:55

26:55

Your host, Thomas Watkins, talks with the Founder of Right Angle, B Randall Willis. B Randall has a rich background in publishing and media and discusses the evolution of digital marketing and the challenges businesses face today. He emphasizes the importance of a clear value proposition and a running marketing engine, likening content to the fuel that powers it. B Randall advocates for consistent blogging to establish value, improve SEO, and leverage social media. He underscores the need for simplified, effective marketing strategies and collaboration to achieve business success. Learn more about B Randall Willis' work HERE . Connect with B Randall Willis on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

Product Led Growth Leaders

1
94 - Transforming Trials into Triumphs: Effective Onboarding Strategies for SaaS with Pyne's Roman Geugelin 22:58

28 days ago22:58

22:58

Your host, Thomas Watkins, talks with the Founder and CEO of Pyne, Roman Geugelin. Roman discusses the challenges of scaling onboarding during rapid growth and advocates for AI-driven solutions to automate and personalize the process. Key topics include understanding user motivations, identifying drop-off points, and the role of design partners in developing effective onboarding strategies. Roman emphasizes the importance of continuous improvement and adaptability to enhance user activation and engagement in a PLG context. Learn more about Roman's work HERE . Connect with Roman on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

Product Led Growth Leaders

1
93 - How AI Transforms Customer Understanding in Financial Institutions with Bordo AI's Krunal Patel 21:09

30 days ago21:09

21:09

Your host, Thomas Watkins, talks with the Co-Founder and Chief Product Officer of Bordo AI, Krunal Patel. Krunal discusses the challenges financial institutions face in managing vast amounts of data and how Bordo AI leverages artificial intelligence to provide deeper customer insights. He shares the inspiration behind Bordo AI, emphasizing context awareness and transparency in AI. He covers the product development journey, challenges with data quality, future aspirations, and the importance of user experience. Krunal envisions Bordo AI as a leader in customer analytics, aiming to transform financial institutions' understanding and engagement with their customers. Learn more about Krunal's work HERE . Connect with Krunal on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

Product Led Growth Leaders

1
92 - Collaborate or Fail: The Key to Successful Technology Projects in Today's Market with BetterEngineer's Marc Boudria 26:37

5 weeks ago26:37

26:37

Your host, Thomas Watkins, talks with the Chief Innovation Officer of BetterEngineer, Marc Boudria. Marc shares his extensive experience in technology innovation, emphasizing the challenges of AI adoption and the importance of understanding user experience. He discusses the need for a pragmatic approach to technology implementation and highlights the significance of assembling the right teams. Marc also addresses the current job market, advocating for a holistic hiring approach that values problem-solving abilities and creativity alongside technical skills. Learn more about Marc's work HERE . Connect with Marc on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

Product Led Growth Leaders

1
91 - Unlocking the Secrets of Effective Digital Marketing for Small Business Owners with Inn8ly's James Hipkin 26:30

5 weeks ago26:30

26:30

Your host, Thomas Watkins, talks with the CEO and Founder of Inn8ly, James Hipkin. James highlights common pitfalls in website creation, stressing the importance of a customer-centric approach. He introduces the concept of "pathways" over traditional calls to action and underscores the need for websites to confirm customer needs. The discussion also covers tools for gathering customer insights and the significance of user experience. James emphasizes making digital marketing expertise accessible to smaller businesses, aiming to empower them in the digital landscape. Learn more about James's work HERE . Connect with James on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

Product Led Growth Leaders

1
90 - Elevating Business Success: Maximizing Efficiency with an Executive Assistant with VEXA Software Solutions' Molly Denham 24:03

6 weeks ago24:03

24:03

Your host, Thomas Watkins, talks with the CEO of VEXA Software Solutions, Molly Denham. Molly discusses her transition to the private sector, where she founded VEXA Software Solutions, a company offering virtual executive assistant services. The conversation highlights the crucial role of administrative support for executives, the inefficiencies faced without it, and how Vexa Software enhances productivity through tailored solutions. The episode also touches on the development of administrative software, the role of AI, and the need for recognition and resources for administrative professionals. Learn more about Molly's work HERE . Connect with Molly on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

Product Led Growth Leaders

1
89 - The Future of Connection: Innovating Solutions for Startups and Social Isolation with BetterEngineer and SwingBy's Brooks Rhinehart 19:31

6 weeks ago19:31

19:31

Your host, Thomas Watkins, talks with the VP of Strategic Accounts at BetterEngineer, and CEO and Founder of SwingBy, Brooks Rhinehart. Brooks discusses his extensive background in operations and strategic consulting, focusing on his work at Better Engineers, which addresses engineering staffing challenges for startups and enterprises. Brooks also explores SwingBy's innovative approach to combating loneliness exacerbated by COVID-19, likened to an "Uber for home companion services." Learn more about Brooks's work HERE and HERE . Connect with Brooks on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE .…

Product Led Growth Leaders

1
88 - Daily Profit Insights: The Game-Changer for Restaurant Financial Management with FobeSoft's Geordy Murphy 26:29

7 weeks ago26:29

26:29

Your host, Thomas Watkins, talks with the Founder of FobeSoft, Geordy Murphy. Geordy, with extensive experience in the hospitality industry, discusses the common challenges restaurant owners face in understanding and analyzing financial data. FobeSoft addresses these issues by providing real-time profit and loss statements, integrating with point-of-sale systems, and using AI to streamline data entry. The conversation emphasizes the importance of financial literacy and how FobeSoft empowers restaurant owners to make informed decisions and improve profitability. Learn more about Geordy's work HERE . Connect with Geordy on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

1
87 - Bridging the Gap: Addressing Contract Management Challenges with Innovative Technology with Hevi's Paul Culvenor 25:40

7 weeks ago25:40

25:40

Your host, Thomas Watkins, talks with the Co-Founder of Hevi, Paul Culvenor. Paul discusses his mining industry background and the complexities of managing large-scale contracts. He explains how Heavy's AI-driven platform helps users navigate contracts, understand risks, and ensure compliance in real-time. The conversation covers the limitations of existing software, the importance of customer success, and Heavy's goal to become a more user-friendly, plug-and-play system. The episode highlights AI's potential to transform traditional processes and improve project outcomes. Learn more about Paul's work HERE . Connect with Paul on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

1
86 - Culture Shock: Revolutionizing Your Workplace from Toxic to Thriving with Aptive Index's Jason P. Carroll 24:24

8 weeks ago24:24

24:24

Your host, Thomas Watkins, talks with the CEO of Aptive Index , Jason P. Carroll. Jason shares his journey from a toxic sales job to transforming company cultures, notably at Champion National Security. He emphasizes the importance of core values, hiring practices, and having the right people in leadership roles. The conversation also touches on diagnosing company culture, the impact of remote work, and the significance of aligning team members with the company's mission. Jason's insights offer valuable guidance for leaders aiming to enhance organizational success. Learn more about Jason's work HERE . Connect with Jason on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

1
85 - The Best Strategies for Engaging Sports Fans Through Innovative Gameplay with Next Play's Sid El Saghir 18:15

8 weeks ago18:15

18:15

Your host, Thomas Watkins, talks with the Founder and CEO of Next Play, Sid El Saghir. Sid discusses his transition from big tech to startups and the mission of Next Play to enhance live sports viewing by addressing boredom during game breaks. Initially offering a physical card game, Next Play is now developing digital games. Sid emphasizes understanding customer needs through feedback and leveraging AI in product development. Learn more about Sid's work HERE . Connect with Sid on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

1
84 - From Automation to Authenticity: The Shift in Customer Service Dynamics with Face2Face's Nick Tomic 21:18

9 weeks ago21:18

21:18

Your host, Thomas Watkins, talks with the Founder and CEO of Face2Face, Nick Tomic. The discussion focuses on the communication challenges in the SaaS sector and how Nick's product enhances real-time interaction through video calls and screen sharing. Nick shares his journey, emphasizing the importance of human connection amidst automation. He discusses maintaining a lean, innovative team and leveraging technology for efficiency. The episode highlights the need for direct customer engagement and strategic problem-solving, offering valuable insights into building a successful, tech-driven business. Learn more about Nick's work HERE . Connect with Nick on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

1
83 - Mindset Matters: Developing the Right Attitude for Entrepreneurial Success with Andrew Poles Executive Coaching's Andrew Poles 26:13

9 weeks ago26:13

26:13

Your host, Thomas Watkins, talks with the Founder and CEO of Andrew Poles Executive Coaching, Andrew Poles. Andrew specializes in helping first-time founders transition from individual contributors to effective leaders. Andrew highlights the unique challenges these founders face, such as managing teams and meeting investor expectations. Andrew emphasizes the importance of bridging skill gaps, the role of community support, and the distinction between coaching and consulting. He also shares insights on the triggers that lead founders to seek help and the significance of both quality and quantity of actions in achieving success. Learn more about Andrew's work HERE . Connect with Andrew on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

1
82 - Innovate or Die: Why Competition is Key to Product Management with Spice Catalyst's David Fradin 23:24

10 weeks ago23:24

23:24

Your host, Thomas Watkins, talks with the President of Spice Catalyst, David Fradin. David discusses the high failure rate of new products and the importance of a well-defined product market strategy. He critiques the "move fast and break things" mentality, advocating for a more deliberate approach. David introduces the SPICE framework and emphasizes understanding customer needs. He also touches on AI's role in product management and offers practical advice for aspiring product managers. Learn more about David's work HERE . Connect with David on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

1
81 - The Key to Successful Product Management and Strategic Decision-Making with JC Landivar 28:04

10 weeks ago28:04

28:04

Your host, Thomas Watkins, talks with the Product Management Leader, Executive/Personal Coach, Facilitator, and Organizational Advisor, JC Landivar. JC shares his unconventional journey into product management, emphasizing the importance of understanding user needs and strategic decision-making. He discusses the evolving landscape of product management, the critical role of user feedback, and the challenges of aligning product strategies with market demands. JC also highlights his coaching techniques, helping clients navigate their product management challenges. The conversation touches on the transformative potential of AI and the need for adaptability in the rapidly changing tech environment. Connect with JC on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

1
80 - Accessibility Revolution: Transforming Technology for All Users with AudioEye's Mike Paciello 24:47

11 weeks ago24:47

24:47

Your host, Thomas Watkins, talks with the Chief Accessibility Officer of AudioEye, Mike Paciello. Mike shares his journey from technical writing to founding web accessibility companies. The discussion highlights the evolution of web accessibility, emphasizing its importance in user experience (UX). Mike elaborates on the role of AI in enhancing accessibility, automating solutions, and making digital content more inclusive. He underscores the significance of empathy in design and encourages listeners to advocate for inclusive practices in technology. Learn more about Mike's work HERE . Connect with Mike on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

1
79 - The Art of Engaging Customers: How to Build Products That People Actually Want with Buska's Toni Dos Santos 28:04

11 weeks ago28:04

28:04

Your host, Thomas Watkins, talks with the Co-Founder and Product Manager of Buska, Toni Dos Santos. Toni shares his extensive experience and insights, emphasizing the importance of business acumen in product management. He discusses his newsletter, "The Product Courier," which offers AI tutorials for product teams. Key highlights include the significance of engaging with customers early, the iterative process of achieving PMF, and the potential of AI tools for rapid prototyping. The episode concludes with plans for future collaboration and resource sharing. Learn more about Toni's work HERE . Connect with Toni on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

1
78 - Mastering the Webinar: Tips and Tools for Maximum Engagement with Engaging Webinars' Jeff Brandeis 17:07

12 weeks ago17:07

17:07

Your host, Thomas Watkins, talks with the CEO of Engaging Webinars, Jeff Brandeis. Jeff discusses the challenges of virtual presentations, especially post-COVID-19, and the common issue of unengaging webinars. He emphasizes the importance of understanding audience needs and creating interactive, educational content rather than sales pitches. Jeff introduces Engage Hub, a software tool that enhances presentations by allowing dynamic content management. He also touches on the role of AI in presentations and the significance of personal connection. Jeff shares success stories of improved engagement rates and offers a free consultation for listeners. Learn more about Jeff's work HERE . Connect with Jeff on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

1
77 - From Code to Capital: Transforming Tech Minds into Business Leaders with Human Interfaces' Vladimir Baranov 22:12

12 weeks ago22:12

22:12

Your host, Thomas Watkins, talks with the Business Coach for Tech Founders of Human Interfaces, Vladimir Baranov. Vladimir shares his extensive background, from programming trading systems to scaling startups and launching satellites. Vladimir focuses on the challenges faced by founders, particularly in transitioning from engineering to business mindsets. He emphasizes the importance of understanding market needs, direct customer engagement, and strategic decision-making. He also discusses the evolving role of AI in startups and offers practical advice for navigating the complexities of building and scaling tech businesses. Learn more about Vladimir's work HERE . Connect with Vladimir on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

1
76 - From Spam Filters to Sales: Revolutionizing Outreach with AI with Sherlock's Mike Cofone 25:32

13 weeks ago25:32

25:32

Your host, Thomas Watkins, talks with the Co-Founder of Sherlock, Mike Cofone. Mike shares his career journey from aspiring Olympian to data-driven sales expert. Mike covers challenges in email deliverability, transitioning to alternative communication methods, and leveraging AI in sales. Mike emphasizes the importance of direct outreach, gathering customer feedback, and integrating sales, marketing, and product teams. He advocates for a balanced approach combining technology with human interaction to enhance sales strategies and drive revenue growth. Learn more about Mike's work HERE . Connect with Mike on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

1
75 - Collaborate to Innovate: Aligning Strategy and Design for Product Success with Basic Arts' Alex Smith 19:18

13 weeks ago19:18

19:18

Your host, Thomas Watkins, talks with the Founder of Basic Arts, Alex Smith. Alex discusses his transition from marketing to strategy, emphasizing the need to make strategic principles accessible to all founders. He highlights common misconceptions, such as the belief that a superior product guarantees success, and stresses the importance of finding a unique market position. The conversation also touches on the role of AI in business and the challenges of integrating strategic work into design processes. Learn more about Alex's work HERE . Connect with Alex on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

1
74 - The Role of AI and IoT in Shaping the Future of Field Service Management with Simpro Software's Gary Specter 21:29

14 weeks ago21:29

21:29

Your host, Thomas Watkins, talks with the CEO of Simpro Software, Gary Specter. Gary, with over 25 years of experience, shares insights into the complexities of the field service industry and how SaaS can address these challenges. Gary explores the role of automation, AI, and IoT in transforming field services from reactive to proactive maintenance. The conversation also touches on the importance of adaptability and technology integration. Learn more about Gary's work HERE . Connect with Gary on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

1
73 - Navigating Startup Challenges: Insights on Effective Development and Staffing with FastCTO's Igor Belagorudsky 25:31

15 weeks ago25:31

25:31

Your host, Thomas Watkins, talks with the President of FastCTO, Igor Belagorudsky. Igor shares his extensive experience in the startup ecosystem, emphasizing the importance of clear communication between founders and developers. He discusses common pitfalls, such as misaligned expectations and costly mistakes, and advocates for early investment in design and planning. Igor also highlights the benefits of seeking guidance from experienced advisors like Fast CTO to navigate complexities and avoid wasting resources. The episode offers practical advice for building successful startups. Learn more about Igor's work HERE . Connect with Igor on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

1
72 - Finish Strong: Unlocking the Power of Completion in Startups with Memory My Way's Bill Boulden 29:30

16 weeks ago29:30

29:30

Your host, Thomas Watkins, talks with the Interim CTO of Memory My Way, Bill Boulden. Bill emphasizes the importance of a "completionist" mindset, focusing on core functionalities to bring products to market efficiently. He discusses the challenges startup founders face, including limited budgets and the necessity of generating revenue. Bill also highlights the evolving roles in the tech industry, advocating for a broad skill set. Learn more about Bill's work HERE and HERE . Connect with Bill on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

1
71 - Mastering the Art of Startup Growth: Insights on MVPs, Funding, and Investor Relationships with Tactical Business Partners' Charles Berg 23:44

17 weeks ago23:44

23:44

Your host, Thomas Watkins, talks with the Owner and Principal Consultant of Tactical Business Partners, Charles Berg. Charles shares insights on early-stage product development, funding challenges, and the importance of a clear business model. He emphasizes the need for a minimum viable product (MVP) and the value of adaptability and focus. He covers the evolution of technology, the impact of AI, and the personal commitment required from founders. Charles advises on genuine AI implementation and effective communication within teams, offering practical strategies for aspiring entrepreneurs. Learn more about Charles' work HERE . Connect with Charles on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

1
70 - The Future of Venture Capital: Smaller Investments for Greater Impact in SaaS with Heartee Foods' Robert Imbeault 22:55

18 weeks ago22:55

22:55

Your host, Thomas Watkins, talks with the Co-Founder and CPO of Heartee Foods, Robert Imbeault. Robert shares his extensive experience in the SaaS industry, emphasizing the importance of user experience (UX) in product development. He discusses the origin of Ascend, focusing on simplifying compliance processes for supply chains. The conversation also covers the balance between sales and product development, insights into the venture capital landscape, and advice for entrepreneurs. Robert underscores the value of building products that genuinely solve user problems. Learn more about Robert's work HERE . Connect with Robert on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

1
69 - Navigating the Future of Product Development: The Role of User Stories and AI Integration with Planorama Lab's Matt Genovese 27:02

19 weeks ago27:02

27:02

Your host, Thomas Watkins, talks with the CEO of Planorama Lab, Matt Genovese. Matt shares his expertise in software engineering, product leadership, and technology, focusing on AI and IoT. Matt discusses the evolving landscape of SaaS applications, emphasizing the importance of clear requirements for development teams and addressing specific user problems. Matt highlights the potential of AI in automating requirements gathering and enhancing user experience. He introduces Planorama's tool, Sinfonia, which aids in capturing and managing product scope. . Learn more about Matt's work HERE . Connect with Matt on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

1
68 - The Art of Balancing Immediate Sales with Product Quality in Startups with enäks' David Pop 23:13

20 weeks ago23:13

23:13

Your host, Thomas Watkins, talks with the Founder of enäks, David Pop. David emphasizes the need for a comprehensive approach that includes market research, consumer behavior analysis, and strategic marketing execution. He highlights the importance of balancing short-term wins with long-term goals and stresses the critical role of product quality. David also covers common challenges faced by startups, the value of collaboration, and future trends in marketing intelligence, particularly the impact of AI. Learn more about David's work HERE . Connect with David on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE…

Product Led Growth Leaders

1
67 - Embracing Change: How AI and Adaptability Shape the Future of Business with Dream Vacations' Nick Mornard 24:40

21 weeks ago24:40

24:40

Your host, Thomas Watkins, talks with the Owner of Dream Vacations, Nick Mornard. Nick shares his insights on the critical role of mindset in leadership, emphasizing the importance of understanding one's "why" to overcome challenges. He discusses common pitfalls for entrepreneurs, such as prioritization struggles, and highlights the value of mentorship. The episode also explores the impact of AI on business and the diverse backgrounds of entrepreneurs entering the SaaS space. Nick's personal journey and professional experiences offer valuable guidance for aspiring leaders. Learn more about Nick's work HERE . Connect with Nick on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

1
66 - The Power of Diversity: Why Different Perspectives Fuel Innovation with Strawberry Innovation's Jules Strickland 28:53

22 weeks ago28:53

28:53

Your host, Thomas Watkins, talks with the President of Strawberry Innovation, Jules Strickland. Julie, a mechanical engineer with experience at NASA and Northrop Grumman, shares her journey as a non-traditional student and discusses innovation and leadership in high-stakes industries like aerospace. She emphasizes the complexities of patents versus trade secrets, the importance of fostering a culture of innovation, and provides insights from her book, aimed at guiding innovators and leaders in navigating corporate landscapes effectively. Learn more about Jules's work HERE . Connect with Jules on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

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65 - Understanding Customer Needs: The Key to Successful AI Integration and Product Development with Product Pursuits' Natasha Gorodetsky 20:13

23 weeks ago20:13

20:13

Your host, Thomas Watkins, talks with the Founder and CEO of Product Pursuits, Natasha Gorodetsky. Natasha shares her extensive background in product management, including roles at SAP and her current focus on helping early-stage and venture-backed startups develop impactful products. She covers the challenges of integrating AI into product development, emphasizing the importance of understanding customer needs before adopting AI solutions. Natasha also highlights common pitfalls in AI integration, the critical role of effective onboarding processes, and her approach to consultancy, including community engagement and mentorship. Connect with Natasha on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

1
64 - Transforming Digital Communication: Insights on Future of Email Management with NewMail AI's Yohann Abittan 22:56

24 weeks ago22:56

22:56

Your host, Thomas Watkins, talks with the Founder and CEO of NewMail AI, Yohann Abittan. Yohann shares insights into making AI safer and more trustworthy. He delves into the challenges of email overload and how NewMail AI aims to address this issue by using AI to prioritize and manage emails effectively. The host facilitates the discussion, exploring Yohann's professional background and NewMail AI's innovative solutions. Learn more about Yohann's work HERE . Connect with Yohann on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

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63 - Building Trust in a Digital World: The Essential Guide to Internet Security for Professional Services with Simple Salt's Dylan Evans 25:18

25 weeks ago25:18

25:18

Your host, Thomas Watkins, talks with the Workstream Owner of Simple Salt, Dylan Evans. Dylan clarifies the misconceptions between internet crime and internet security, emphasizing that many perceived cyber threats involve traditional crime tactics rather than sophisticated hacking. He critiques outdated security measures and stresses the importance of understanding real risks. Dylan discusses his work with high-trust professional services, offering a mix of free content, consulting, and software products to help businesses mitigate security risks. Learn more about Dylan's work HERE . Connect with Dylan on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

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62 - Transforming Content Creation: How to Align with User Intent in a Changing Digital World with Otterly's Klaus-M. Schremser 24:13

26 weeks ago24:13

24:13

Your host, Thomas Watkins, talks with the Co-Founder of Otterly, Klaus-M. Schremser. Klaus shares his journey through the tech industry, highlighting his roles in startups like Wiki Docs and User Snap. Klaus delves into the effectiveness of TikTok as a B2B traction channel and the evolving landscape of SEO due to AI and large language models (LLMs). Klaus introduces Otterly, his current venture, which helps businesses adapt to these changes by understanding user intent and optimizing content strategies. Learn more about Klaus-M's work HERE . Connect with Klaus-M on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

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61 - Demos That Dazzle: Transforming Product Presentations into Engaging Experiences with Navattic's Natalie Marcotullio 19:37

26 weeks ago19:37

19:37

Your host, Thomas Watkins, talks with the Head of Growth and Operations at Navattic, Natalie Marcotullio. Natalie highlights the challenges founders face in showcasing their products effectively, particularly during the early stages. She emphasizes the importance of creating interactive demos to help potential customers understand the product better. Natalie introduces Nevada, a tool that allows users to create interactive demos without coding skills, and discusses the company's shift towards a self-serve model, enabling users to engage with the product independently. Learn more about Natalie's work HERE . Connect with Natalie on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

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60 - Innovate, Educate, Elevate: Transforming Youth Through Technology with Next Gen Tech 360's Robyn Mussler 21:33

27 weeks ago21:33

21:33

Your host, Thomas Watkins, talks with the Founder and President of Next Gen Tech 360, Robyn Mussler. Robyn discusses her career and her initiative, Next Gen Tech 360. This award-winning platform aims to equip high school students with essential skills in technology and business. The conversation highlights Robyn's efforts to bridge the gap between education and industry, her unique consultancy model, and the importance of user experience in technology development. Robyn's passion for empowering youth and fostering future tech leaders is evident throughout the episode. Learn more about Robyn's work HERE . Connect with Robyn on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

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59 - Building High-Performing Teams: The Key to Startup Success with Adam Weber Coaching's Adam Weber 22:42

27 weeks ago22:42

22:42

Your host, Thomas Watkins, talks with the Executive Coach of Adam Weber Coaching, Adam Weber. Adam shares his journey and insights from his experience in high-growth startups, emphasizing the importance of self-awareness, psychological safety, and personal growth for effective leadership. Adam covers the emotional challenges faced by founders, the evolution of HR towards a more strategic role, and the impact of generational values on workplace culture. Adam also highlights the significance of clarity in expectations and the benefits and challenges of remote work, ultimately advocating for a balanced approach to leadership and innovation. Learn more about Adam's work HERE . Connect with Adam on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

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58 - Adapting to Short Attention Spans: The Key to Effective Knowledge Management with Workday Ninja's Alane Boyd 23:49

28 weeks ago23:49

23:49

Your host, Thomas Watkins, talks with the Co-Founder of Workday Ninja, Alane Boyd. Alane shares her professional journey, emphasizing her experiences in strategic marketing and leadership roles, including her time as president and chief product officer at Go Fan Base. She delves into the challenges of sales and product development in today's market, the importance of customer feedback, and the evolving role of AI. Alane highlights Arvo's mission to create engaging knowledge management systems and offers practical advice for businesses aiming to balance immediate needs with long-term vision. Learn more about Alane's work HERE . Connect with Alane on LinkedIn HERE . Think you'd be a great guest on the show? Apply HERE . Learn more about Thomas's work at 3Leaf HERE .…

Product Led Growth Leaders

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57 - Unlocking Startup Success: The Power of Problem-Centric Messaging with Startup Hypeman's Rajiv Nathan 29:08

28 weeks ago29:08