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343.Video Marketing in the Age of AI with Lou Bortone
Manage episode 476389944 series 3558805
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In today’s fast-paced digital world, video marketing is more essential than ever, capturing attention and building connections in ways other content simply can’t. But where do you start if video feels overwhelming? Thanks to AI, creating engaging, high-quality videos has never been easier. From automating editing to generating scripts, AI tools simplify the process, allowing businesses to find their "video sweet spot"—the perfect balance of content, length, and style to maximize impact. In this episode with Lou Bortone, also known as the “Video Godfather,” we’ll explore how AI can streamline video creation, the easiest ways to get started, and the best tools to help you leverage video marketing effectively and we’ll make it all easy to understand!
You can contact Lou at: https://LouBortone.com
Also check out his video course in discovering the top video AI Tools here: https://loubortone.com/upsell-1274-5469?am_id=deborah4756 and on https://HalftimeSuccess.com
Make sure you’re getting all our podcast updates and articles! Get them here: https://goalsforyourlife.com/newsletter
CHAPTERS: 00:00 - Video Marketing Essentials 01:59 - Introduction to Video Marketing 03:01 - Lou Bortone: Video Marketing Expert 07:21 - Importance of Video Marketing Today 09:34 - Getting Started with Video Marketing 13:06 - Choosing the Right Video Format 16:19 - Utilizing AI in Video Marketing 19:59 - Overcoming Self-Criticism in Video Creation 24:24 - Simple Video Editing Tools for Beginners 27:06 - AI Tools for Video Creation 30:50 - Exploring Notebook.ai for Video Projects 37:30 - ChatGPT: A Tool for Video Creators 40:48 - Contacting Lou Bortone 42:35 - Key Takeaways from the Video 43:38 - Video Marketing Sign Off
Valuable Takeaway: AI's Role in Video Production Deborah and Lou discussed the impact of AI on video production. They emphasized the importance of authenticity and the potential for AI to enhance video production, rather than replace it. Deborah shared her experience with AI, highlighting the need to understand its capabilities and not be afraid to use it. They also discussed the importance of finding one's video "sweet spot" and the challenge of self-criticism in video production. Lou expressed concerns about the use of AI avatars, suggesting that while they may have a place, they should not replace the authenticity of a real person on camera.
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