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677: How to Start a Successful Food Podcast or Live Stream That Supports Your Brand with Debra Eckerling
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In episode 677, Debra Eckerling teaches us how to start a successful podcast or live stream by leveraging our existing food blog content and audience.
Debra Eckerling is a goal-strategist, workshop leader, and award-winning author and podcaster. The creator of The DEB Method for goal-setting simplified, Debra works with individuals, teams, and businesses on personal and professional projects, networking strategy, and book/book proposal development. She hosts GoalChatLive/GoalChat and the Taste Buds with Deb podcasts, and is the author of "Your Goal Guide" and "52 Secrets for Goal-Setting and Goal-Getting."
In this episode, you’ll learn how to break through common barriers and launch a podcast or live show that supports your brand and expands your reach.
Key points discussed include:
- Podcasting doesn’t have to be perfect: You don’t need expensive equipment or flawless execution—just start recording and sharing your content.
- Time management is key: Look at your current schedule and find ways to eliminate tasks or adjust priorities to make room for your podcast.
- Leverage what you already have: Your food blog gives you a built-in niche, brand, and audience—use that as the foundation for your podcast.
- Networking is a major benefit: A podcast provides an opportunity to connect with experts, expand your network, and build relationships that can benefit your brand.
- Start simple and evolve: Begin with a basic concept and let your show naturally develop based on what works best for you and your audience.
- Repurpose your content: Use your podcast episodes in blog posts, social media, YouTube, and more to maximize your reach.
- Commit to consistency: Whether you publish weekly, biweekly, or monthly, sticking to a regular schedule is essential for audience growth.
- Treat your podcast like an appointment: Schedule time for your podcast work and honor it as you would any other important commitment.
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