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448: The CMO’s Path to the Boardroom
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Think CMOs don’t belong in the boardroom? Think again. Today’s top marketers are stepping beyond the C-suite, bringing strategic insight, customer obsession, and data-driven decision-making to board-level conversations. But how do you actually make that leap?
In this episode of Renegade Marketers Unite, Drew Neisser sits down with three marketing leaders who’ve done just that: Denise Vu Broady (Collibra), Peter Finter (KX), and Katrina Klier (Sage Strategy Group). They share how they earned board seats—and how you can too.
In this episode:
How Denise mapped her board journey five years in advance
Why Peter leads with risk and strategy to earn trust at the top
What Katrina looks for in a board-ready résumé (hint: it’s not brand metrics)
Plus:
Why nonprofit and advisory roles are the best launchpads
When to invest in certifications like NACD and PDA
How to talk board ambitions with your CEO (without raising red flags)
Why CMOs are more board-ready than they realize
Whether you’re just curious or actively pursuing a seat, this episode is your inside track to the boardroom.
For full show notes and transcripts, visit https://renegademarketing.com/podcasts/
To learn more about CMO Huddles, visit https://cmohuddles.com/
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