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The Lost Art of Explanation: How to Influence Through Better Communication

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Manage episode 467732512 series 3559803
Content provided by Bill Caskey and Bryan Neale: B2B Sales Trainers, Bill Caskey, and Bryan Neale: B2B Sales Trainers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bill Caskey and Bryan Neale: B2B Sales Trainers, Bill Caskey, and Bryan Neale: B2B Sales Trainers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this solo episode, Bill explores why even experts fail to effectively communicate complex ideas, drawing from a recent experience watching an AI expert lose his audience.

Through a practical framework, Bill reveals three essential components that transform complicated explanations into influential communications. He demonstrates how proper explanation isn’t just about information sharing—it’s about creating transformation and building trust. Bill breaks down how to build context, establish purpose, and create clear roadmaps that keep audiences engaged and drive better results.

This episode is essential listening for sales professionals and leaders who need to explain complex solutions without losing their audience’s attention.

Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com

Stop being just another vendor - become THE expert they can't ignore. Join ASP Insider September 8th: http://advancedsellingpodcast.com/insider

  continue reading

1063 episodes

Artwork
iconShare
 
Manage episode 467732512 series 3559803
Content provided by Bill Caskey and Bryan Neale: B2B Sales Trainers, Bill Caskey, and Bryan Neale: B2B Sales Trainers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bill Caskey and Bryan Neale: B2B Sales Trainers, Bill Caskey, and Bryan Neale: B2B Sales Trainers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this solo episode, Bill explores why even experts fail to effectively communicate complex ideas, drawing from a recent experience watching an AI expert lose his audience.

Through a practical framework, Bill reveals three essential components that transform complicated explanations into influential communications. He demonstrates how proper explanation isn’t just about information sharing—it’s about creating transformation and building trust. Bill breaks down how to build context, establish purpose, and create clear roadmaps that keep audiences engaged and drive better results.

This episode is essential listening for sales professionals and leaders who need to explain complex solutions without losing their audience’s attention.

Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com

Stop being just another vendor - become THE expert they can't ignore. Join ASP Insider September 8th: http://advancedsellingpodcast.com/insider

  continue reading

1063 episodes

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