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The AI Shake-Up in B2B Messaging
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We dive deep into how AI is shaking up B2B messaging with Chris Silvestri, Founder of Conversion Alchemy. From redefining the role of content writers to rethinking persona development and conversion strategy, Chris shares his thoughtful and tactical approach to B2B growth.
As a messaging strategist, Chris combines copywriting, UX design, and decision-making psychology to help his SaaS and eCommerce clients convert more visitors into customers. He fills us in on how AI is transforming marketing workflows, what makes copy truly empathetic, and how brands can stand out in the age of informed consumers.
If you want to make your B2B brand impossible to ignore, this is the episode for you.
What You’ll Learn:
• The people shift in B2B marketing
• How AI is streamlining copywriting and messaging workflows, from research to first drafts
• How to train AI to be more empathetic
• The four types of personas you need
• What AI tools Chris uses to scale personalized copy workflows
• The balance between company capabilities and customer needs in copywriting
• The future of copywriting and marketing in the age of AI
Mentioned in this Episode:
Gemini: https://gemini.google.com
Claude: https://claude.ai
chatGPT: https://chatgpt.com
TeamGPT: https://team-gpt.com
Perplexity: https://www.perplexity.ai
TypingMind: https://www.typingmind.com/
Chris’ Bio:
Chris Silvestri is the Conversion Alchemist. A SaaS message-market fit specialist and conversion copywriter, he worked 10 years as a software engineer in industrial automation. Then, took a sharp turn to enter the digital marketing world as UX lead at the usability testing startup Conversion Crimes (and previously at the conversion design agency Zeda Labs). Chris has been working as a copywriter and Conversion Rate Optimization (CRO) specialist for online brands since 2016.
More from our guest: Chris Silvestri
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Stories Bureau, a creative agency focused on B2B marketing and internal corporate storytelling across media
Kory Grushka, Founder and Creative Director of Stories Bureau
Alisa Manjarrez, Managing Director of Stories Bureau
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