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He had $26,000 in medical debt! Now he’s built an affordable alternative that will save YOU money
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Imagine receiving a $26,000 bill for a single emergency room visit during an anxiety attack. For Travis Bockenstedt, now Chief Experience Officer at Pinnacle Advanced Primary Care, this was the catalyst for a radical shift—fueling his mission to transform healthcare. At Pinnacle, Travis champions a direct-pay model that bypasses traditional insurance, offering patients affordable care through a monthly subscription. In this episode, he shares how this personal experience inspired him to become a change agent, what Pinnacle aims to achieve, and the unique challenges of implementing this model.
Travis brings over 15 years in media, marketing, and management and has become a pro-business advocate, fighting for policy changes in Washington, D.C., to reshape American healthcare. We discuss the barriers he faces, the insurance companies’ grip on the U.S. system, and the surprising successes he’s witnessed along the way. Join us as we explore his journey, his vision for a better healthcare model, and his advice for those ready to challenge the status quo.
0:00 Introduction to the Podcast and Guest
2:05 Travis’s $26,000 ER Bill Experience
3:53 Discovering Direct Primary Care
5:55 The Fee-for-Service Problem
7:35 The Direct Primary Care Model
10:10 Personal Experiences with Healthcare Costs
14:58 Who Should Consider Direct Primary Care
18:14 The Role of Health Shares
25:24 Communicating the New Healthcare Model
27:18 Challenges in Promoting Alternative Healthcare Models
28:09 Educating the Public on Healthcare vs. Health Insurance
28:40 Political Barriers and Fear Mongering in Healthcare
29:49 Competing with Big Corporations
32:16 The Importance of Community in Healthcare
32:45 Direct Primary Care Movement and Its Growth
33:31 Lobbying Efforts in Washington D.C.
35:24 Legislative Challenges and Proposals
39:12 Empowering Consumers and Business Leaders
42:28 Reflecting on the U.S. Healthcare System
48:25 Future of Healthcare and Technology
48:58 Advice for Business Owners and Individuals
51:29 Final Thoughs and Takeaways
26 episodes
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