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Stories That Sell: Use Storytelling to Grow Your Brand | Ivy Charmatz & Vic Nichols
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Storytelling is one of the most powerful tools in business and branding—but how do you craft a story that truly connects, sells, and elevates your brand?
In this episode of VMN Business Talk, we sit down with Ivy Charmatz, a four-time New York Emmy® Award-winning storyteller, former Executive Producer at News 12 New Jersey, and Senior VP at Mercury Public Affairs, to break down how businesses and entrepreneurs can harness storytelling to build authority, engage their audience, and drive success.
💡 What You’ll Learn: ✅ How to identify your audience and craft stories that resonate ✅ The key to finding your unique voice as a brand and storyteller ✅ How to be authentic in storytelling—and why it matters ✅ Using challenges & vulnerabilities as strengths in your narrative ✅ How to pitch your story to the media & write press releases that get picked up ✅ The difference between stories that sell and stories that get ignored
If you’re a business owner, entrepreneur, or marketer, this conversation is packed with actionable insights to help you craft compelling stories that drive real impact.
📩 Want to be a guest on VMN Business Talk? Email us at [email protected].
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