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Why Lowering Prices Won't Boost Your Sales (The Price Myth!) π₯ π
Manage episode 476174165 series 3608163
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In this episode of The Marketing Factory, host Marissa Candy challenges the common misconception that lower prices lead to higher sales. She discusses how discounts can attract cheap customers rather than fostering loyalty and how this strategy can ultimately weaken your brand and shrink profits. Marissa also shares her insights on viral marketing trends, engaging with videos for the first time and providing valuable recommendations for applying these tactics to boost your marketing efforts.
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Timestamps:
00:00:00 - Introduction
00:02:00 - Value vs. Price
00:04:30 - The Power of Whitespace
00:09:00 - Emotional Marketing
00:13:00 - Creating Value Through Emotion
38 episodes
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