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#027 - 7 Marketing Mistakes That Are COSTING You Thousands! 🚫 💸
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In this episode of The Marketing Factory, host Marissa Candy, an award-winning marketer with over two decades of experience, discusses seven costly marketing mistakes that businesses often make and how to fix them. She emphasizes the importance of focusing on benefits rather than features, utilizing storytelling in marketing, and the pitfalls of trying to sell to everyone. Marissa shares valuable insights on tracking performance and avoiding common missteps that can drain marketing budgets.
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Timestamps:
00:00:00 - Introduction
00:01:27 - Mistake #1: Trying to Sell to Everyone
00:03:36 - Mistake #2: Focusing on Features, Not Benefits
00:06:24 - Mistake #3: Ignoring the Power of Storytelling
00:08:32 - Mistake #4: Not Testing Ads and Content
00:09:46 - Mistake #5: Failing to Build an Email List
00:10:19 - Mistake #6: Overcomplicating the Message
00:11:01 - Mistake #7: Ignoring Data and Analytics
37 episodes
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