#031 - Award Winning Marketer Reacts To Viral Hacks! 🏆📲

The Marketing Factory

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In this episode of The Marketing Factory, host Marissa Candy delves into the essential distinctions between branding and marketing, emphasizing that branding revolves around the "why" while marketing focuses on the "how." She shares a fascinating case study of a coffee brand that sold out six months of inventory in just 28 minutes, highlighting their clever use of celebrity names like Dwayne Johnson, Michael Jordan, and Ronaldo in their advertising. By creatively leveraging individuals with famous names rather than the celebrities themselves, this brand achieved significant marketing success without breaking the bank. Join Marissa as she provides insights and strategies to help business owners create impactful marketing campaigns that drive real results.

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Timestamps:

00:00:00 - Introduction

00:00:35 - Welcome to The Marketing Factory

00:01:07 - Viral Video Reactions

00:01:31 - Clever Celebrity Marketing

00:02:59 - Chamberlain Coffee's Success

00:04:02 - Building Community Through Content

00:05:06 - The Power of Subconscious Marketing

00:07:08 - Understanding Branding and Marketing

00:09:59 - Creative Celebrity Endorsements

00:11:39 - Selling Emotions, Not Products