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EP. 28 - Writing With Purpose with Michael Drew
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In this episode of Retained Trust, host Karl Hughes is joined by Michael Drew, founder of Book Retreat and a veteran of the publishing world with over 130 New York Times bestsellers under his belt. Michael opens up about his path from a high school dropout to a leader in book marketing, sharing lessons on influence, mentorship, and entrepreneurial growth. The conversation explores Michael’s innovative outlining system that demystifies book writing for non-authors, the structure and strategy behind Book Retreat, and the power of building intellectual and relational capital. They also touch on legacy building, business sustainability, and the importance of giving while alive.
Key Points From This Episode:
[00:00:00] Michael's early life and entry into publishing.
[00:03:15] Creating a New York Times bestseller campaign through radio partnerships.
[00:06:30] The mindset shift that separates entrepreneurs from the rest.
[00:10:12] The importance of mentorship and being chosen by the right people.
[00:14:43] Building intellectual and relationship capital over financial capital.
[00:17:15] Origins and purpose of Book Retreat.
[00:21:27] Michael’s unique outlining system and writing philosophy.
[00:26:01] Book Retreat's structure: writing, editing, and publishing support.
[00:29:54] Balancing creativity with process: “one kernel at a time” writing.
[00:32:19] Marketing vs. content: what drives book success?
[00:36:05] The necessity of polarizing content and defining niche impact.
[00:39:20] Scaling Book Retreat and minimizing founder dependency.
[00:44:38] Legacy, teaching, and platform building.
[00:46:35] Book recommendation: The Happiness Experiment by Carl Barney and the concept of “pre-questing.”
Links:
- Michael Drew on LinkedIn: https://www.linkedin.com/in/michaelrdrew/
- Book Retreat: https://bookretreat.com/
- Karl Hughes on LinkedIn: https://www.linkedin.com/in/karllhughes
- Production and editing by The Podcast Consultant: https://thepodcastconsultant.com
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