))
Building B2B Brands: Creative Marketing for Industrial Companies
Manage episode 457540097 series 3618969
Content provided by Michelle Keckler and Danielle Neely, Michelle Keckler, and Danielle Neely. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Keckler and Danielle Neely, Michelle Keckler, and Danielle Neely or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Michelle Keckler is the Co-founder of KNC Marketing, an agency helping B2B industrial companies build their brands. With 15 years of experience in marketing and brand strategy, she has worked for globally recognized brands like Bridgestone Tires and Franke Coffee Systems. Michelle is passionate about building strong brands and helping companies achieve their growth goals.
In this episode…B2B industrial companies possess strong analytical skills but often lack creative expertise and the resources to execute marketing strategies. How can these businesses communicate their value effectively?
Creative strategist Michelle Keckler emphasizes blending strategic insights with creative designs. Building strong brands requires implementing foundational elements like your company’s mission, vision, and values. From there, you can develop tailored marketing plans that include website design, SEO-driven content, and targeted digital campaigns. To ensure ROI, Michelle recommends tracking metrics such as web traffic, social media engagement, and sales conversions, using data to adjust strategies and maximize impact.
In this episode of Industry Edge, Chad Franzen of Rise25 joins Michelle Keckler to discuss KNC Marketing’s branding strategies for B2B industrial companies. Michelle also shares the latest B2B marketing trends, how B2B companies can retain top talent, and her experience with Bridgestone’s intrapreneur team.
26 episodes
Share
