The Biggest Misconceptions About the Automation & Robotics Industry With Lauren Rinne Van De Mark

Industry Edge

Lauren Rinne Van De Mark is the Sales and Project Manager at Flex-Line Automation, Inc., a family-owned industrial automation company. Born into the business and growing up alongside the company, she is the third generation of her family to work in automation. Lauren played a key role in Flex-Line’s evolution from conveyor systems to advanced robotics and end-of-line automation solutions.

In this episode…

For many manufacturers and industrial businesses, adopting automation and robotics can feel overwhelming, expensive, or even threatening to their workforce. A common concern is whether these technologies will replace jobs or require complex skills beyond their team’s capabilities. How can companies bridge the gap between innovation and employee trust while maintaining operational efficiency?

According to sales, marketing, and project management expert Lauren Rinne Van De Mark, automation is becoming increasingly accessible for businesses looking to innovate and professionals entering the industry. She encourages businesses to start small with scalable automation projects and emphasizes empathy and employee training to ease fears about job loss. Companies can reframe automation as a supportive tool to boost workplace satisfaction. By offering hands-on support and empowering employees through training, businesses can take ownership of new systems and embrace change.

Join Danielle Neely in this episode of Industry Edge as she chats with Lauren Rinne Van De Mark, Sales and Project Manager at Flex-Line Automation, Inc., about breaking down barriers to automation in manufacturing. Lauren discusses how growing up in a family-run business shaped her leadership approach, how to build a supportive workplace culture, and how to break into the automation industry.