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The #1 thing you need to build trust in a crowded market
Manage episode 494311369 series 3619154
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This week on Scaling Wellness, I’m talking about the power of your origin story, and why it’s more important than you might think.
I’ll walk you through:
- Why your story builds instant trust and connection
- What happens when you don’t have one (or aren’t sharing it)
- What to do if you're not your ideal client
- A simple framework to uncover and shape your story
I share a powerful example from a recent Q&A where a coach’s story left such a mark on me that I would’ve bought anything he was offering, before I even knew what it was. That’s the power of a lived experience that connects!
Whether you’ve gone through the exact journey your clients face or are driven by a parallel passion, you do have a reason that makes you the right person for the job.
Tune in for practical reflection prompts and a proven framework to help you define your story and use it throughout your business – from your bio to your sales pages.
👇 DM me your origin story on Instagram, I’d genuinely love to hear it and help you shape it into something that sells.
🎧 Listen now and let’s bring your story into the spotlight.
📲 Free training: https://www.carolinecopp.co.uk/nail-your-wellness-niche
📸 Connect with me on IG: @carolinecopp
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