An Audit of Supplement Brand Amy Myers MD® With Matej Draksler

The Winning Strategy

Matej Draksler is the COO of AdsLux, a strategic growth partner empowering e-commerce brands to scale through holistic multichannel marketing. With over eight years of experience in digital marketing, he has managed millions in ad spend across platforms like Meta and TikTok, optimizing ads and CRO strategies to drive significant growth for health and beauty brands in the EU and US. Matej’s insights into advertising and conversion rate optimization have led numerous brands to substantial profitability and market prominence.

In this episode…

For a health and wellness company, standing out in a saturated market has many advantages, including a competitive advantage and brand loyalty. How do the leading health brands captivate and maintain a growing audience? Can the secret lie in their product quality, brand strategy, or innovative engagement tactics?

Growth marketer Matej Draksler dives deep into the marketing strategy of Amy Myers MD®, a health and wellness brand renowned for its high-quality supplements and functional medicine programs. Matej highlights the brand’s website's strengths, from a multichannel approach to an inviting homepage. Through strategic homepage improvements like interactive quizzes and clear product categorization, the brand not only engages visitors but also builds trust through educational content and expert-backed supplements. Matej’s approach also underscores the importance of leveraging authority and community to position a brand as a leader while stressing the potential of untapped avenues in paid media and social proof to accelerate the brand’s growth.

In this episode of The Winning Strategy podcast, Lucian Armasu chats with Matej Draksler, COO of AdsLux, about optimizing digital marketing strategies for health brands. Matej proposes practical solutions for Amy Myers MD®, a supplement brand, exploring the nuances of the website’s user experience and the power of multichannel marketing. He emphasizes the value of incorporating customer testimonials, refining social media content, and leveraging paid media strategically to maximize growth.