))
Post-Purchase Surveys: A Powerful Low-Cost Alternative to Attribution and MMM Tools
Manage episode 458201938 series 3620408
Content provided by Lucian Armasu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lucian Armasu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Matej Draksler is the COO of AdsLux, a strategic growth partner empowering e-commerce brands to scale through holistic multichannel marketing. With over eight years of experience in digital marketing, he has managed millions in ad spend across platforms like Meta and TikTok, optimizing ads and CRO strategies to drive significant growth for health and beauty brands in the EU and US. Matej’s insights into advertising and conversion rate optimization have led numerous brands to substantial profitability and market prominence.
In this episode…Realizing you haven’t been focusing your multichannel marketing approach where it counts can be daunting. How do you distinguish between the channels merely capturing demand versus those generating it? Marketing metrics don’t always indicate success, and false signals could mislead you. Could there be a more efficient way to allocate marketing budgets to ensure maximum growth?
Growth Marketer Matej Draksler and host Lucian Armasu address these challenges with a deep dive into post-purchase survey attribution. Illustrating how most businesses waste millions due to misguided channel budget allocations, they stress that methods like media mix modeling and incrementality tests, though popular, are often costly and slow to adapt. They advocate for a more accessible solution — post-purchase survey attribution — which asks buyers where they first heard about the brand. This method provides a clearer picture of which channels drive demand and is significantly more affordable, making it an attractive option for smaller businesses looking to optimize their marketing efforts.
In this episode of The Winning Strategy podcast, Lucian Armasu chats with Matej Draksler, COO of AdsLux, about optimizing multichannel marketing strategies. Lucian and Matej explain how to determine which channels drive purchases, the limitations of traditional attribution models, the value of a first-click attribution model, and the benefits of post-purchase surveys.
19 episodes
Share
