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Ancient Nutrition Live Audit and Strategy Recommendations With Matej Draksler
Manage episode 467174094 series 3620408
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Matej Draksler is the COO of AdsLux, a strategic growth partner empowering e-commerce brands to scale through holistic multichannel marketing. With over eight years of experience in digital marketing, he has managed millions in ad spend across platforms like Meta and TikTok, optimizing ads and CRO strategies to drive significant growth for health and beauty brands in the EU and US. Matej’s insights into advertising and conversion rate optimization have led numerous brands to substantial profitability and market prominence.
In this episode…Ancient Nutrition has built a strong brand focusing on organic, regenerative farming. However, despite attracting high organic traffic, the company underutilizes paid advertising and struggles with conversion optimization. While 85% of its visitors come from organic and direct sources, paid search and social ads contribute less than 10% each. How can the company blend organic and paid strategies for exponential growth?
Digital marketing expert Matej Draksler analyzes key areas for growth, including refining website UX, improving customer trust elements, and automating discounts to reduce purchase friction. In addition, while Ancient Nutrition excels on Instagram with nearly half a million followers, its TikTok strategy could be enhanced. Matej explains that simply repurposing Instagram content for TikTok fails to engage the platform’s audience. Instead, he suggests creating TikTok-native content tailored to user expectations. The conversation also highlights the company’s declining YouTube performance, noting past videos featuring co-founder Dr. Josh Axe performed exceptionally well. By reinvesting in influencer-driven content and customer testimonials, Ancient Nutrition can regain traction and improve ad performance.
In this episode of The Winning Strategy, Lucian Armasu hosts Matej Draksler, COO of AdsLux, to analyze Ancient Nutrition’s marketing performance and share strategies for scaling e-commerce brands. They discuss the importance of video content in Meta Ads, optimizing upsell funnels, and testing diverse ad formats like advertorials and VSLs.
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