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HUM Nutrition Live Audit and Recommendations With Matej Draksler
Manage episode 465991597 series 3620408
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Matej Draksler is the COO of AdsLux, a strategic growth partner empowering e-commerce brands to scale through holistic multichannel marketing. With over eight years of experience in digital marketing, he has managed millions in ad spend across platforms like Meta and TikTok, optimizing ads and CRO strategies to drive significant growth for health and beauty brands in the EU and US. Matej’s insights into advertising and conversion rate optimization have led numerous brands to substantial profitability and market prominence.
In this episode…Despite having a solid foundation with its innovative approach and clean ingredients, a well-known skin and hair health brand struggles to maintain an upward trajectory. How can the brand renew its approach to online marketing to foster short- and long-term growth?
Growth marketer Matej Draksler delves into HUM Nutrition’s performance and marketing strategies, noting that while the company’s website receives up to 400,000 monthly visits, growth has stagnated over the past three months. He highlights a key issue in the brand’s paid search budget: prioritizing branded campaigns that capture existing demand rather than drive new customer acquisition. Matej suggests immediate webpage refinements, observing the absence of vital user-generated content like customer reviews and video testimonials, which could significantly boost conversions. In addition, while the company has a robust social media presence with nearly 300,000 followers on Instagram, its TikTok account falls flat due to repurposing content rather than creating TikTok-specific content. By adjusting its approach to include best practices and engaging content, the brand can leverage these platforms for substantial growth.
In this episode of The Winning Strategy, Lucian Armasu chats with Matej Draksler, COO of AdsLux, about strategies for revitalizing brand growth. Highlighting a case study of HUM Nutrition, they provide insights on effective ad spend, the importance of strategic social media content, and leveraging customer-generated content to enhance conversion rates. Tune in for insights on crafting compelling headlines for product pages and boosting Meta Ads through video assets.
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