How to Use Facebook Ads to Scale Your Business

Simplify + Scale

30:20

Eli Beer is a pioneer, social entrepreneur, President and Founder of United Hatzalah of Israel. In thirty years, the organization has grown to more than 6,500 volunteers who unite together to provide immediate, life-saving care to anyone in need - regardless of race or religion. This community EMS force network treats over 730,000 incidents per year, in Israel, as they wait for ambulances and medical attention. Eli’s vision is to bring this life-saving model across the world. In 2015, Beer expanded internationally with the establishment of branches in South America and other countries, including “United Rescue” in Jersey City, USA, where the response time was reduced to just two minutes and thirty-five seconds. Episode Chapters (0:00) intro (1:04) Hatzalah’s reputation for speed (4:48) Hatzalah’s volunteer EMTs and ambucycles (5:50) Entrepreneurism at Hatzalah (8:09) Chutzpah (14:15) Hatzalah’s recruitment (18:31) Volunteers from all walks of life (22:51) Having COVID changed Eli’s perspective (26:00) operating around the world amid antisemitism (28:06) goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…

16 days ago 19:14

MP3•Episode home

Running Facebook ads can be a game-changer—but only if you have a solid foundation in place. In this episode, I sit down with Carol Kabaale, a marketing expert specializing in helping female coaches build business ecosystems outside of social media.

We dive into the biggest mistakes online coaches make with paid ads, why having a validated offer is crucial before you start spending, and how to set realistic expectations for success. Plus, Carol shares her insights on running ads with a small budget and the key questions to ask before hiring an ads manager.

If you’ve been thinking about using Facebook ads to grow your business, this is the episode for you!

Tune in to learn:

Why most ad campaigns fail—and how to avoid costly mistakes
The importance of testing and refining your offer before investing in ads
How to start small and scale your ad strategy over time
The role of awareness campaigns in attracting the right audience
What to look for when hiring a Facebook ads expert

Connect with Carol:

Instagram - https://www.instagram.com/carolkabaalecompany/

LinkedIn - https://www.linkedin.com/in/carolkabaale/

https://carolkabaale.com/quiz/

–

We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/

17 episodes

How to Use Facebook Ads to Scale Your Business

Simplify + Scale

published 16 days ago

MP3•Episode home

If you’ve been thinking about using Facebook ads to grow your business, this is the episode for you!

Tune in to learn:

Why most ad campaigns fail—and how to avoid costly mistakes
The importance of testing and refining your offer before investing in ads
How to start small and scale your ad strategy over time
The role of awareness campaigns in attracting the right audience
What to look for when hiring a Facebook ads expert

Connect with Carol:

Instagram - https://www.instagram.com/carolkabaalecompany/

LinkedIn - https://www.linkedin.com/in/carolkabaale/

https://carolkabaale.com/quiz/

–

17 episodes

All episodes

1
From Blank Page to Brand: The Real Work of Self-Publishing 23:36

2 days ago23:36

23:36

Thinking about writing a book? You need to hear this first. In this powerful conversation, I sit down with Michelle Barard—editor, author advocate, and founder of Michelle Barard, LLC—to talk about what really happens after you write your book. We cover: How to find your message (even if you think you have nothing to say) The most common mistakes new authors make when launching a book What it takes to market a book effectively (spoiler: it’s not just a Facebook post) Why your book is a business—and how to treat it that way The emotional challenges of visibility and being seen online as an author Whether you're a coach, a consultant, or a creative, Michelle’s practical and mindset-based wisdom will help you bring your book into the world with purpose. Connect with Michele: Marketing Plan Blueprint Mini-Course: bit.ly/mpbsimplify FB/IG/Twitter/TikTok: @urbanbookeditor Medium: https://medium.com/@MicheleBarard Somewhere in the Middle Podcast: https://www.thesomewhereinthemiddlepodcast.com https://www.michelebarard.com – We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/…

1
How to Use Facebook Ads to Scale Your Business 19:14

16 days ago19:14

19:14

Running Facebook ads can be a game-changer—but only if you have a solid foundation in place. In this episode, I sit down with Carol Kabaale , a marketing expert specializing in helping female coaches build business ecosystems outside of social media. We dive into the biggest mistakes online coaches make with paid ads, why having a validated offer is crucial before you start spending, and how to set realistic expectations for success. Plus, Carol shares her insights on running ads with a small budget and the key questions to ask before hiring an ads manager. If you’ve been thinking about using Facebook ads to grow your business, this is the episode for you! Tune in to learn: Why most ad campaigns fail—and how to avoid costly mistakes The importance of testing and refining your offer before investing in ads How to start small and scale your ad strategy over time The role of awareness campaigns in attracting the right audience What to look for when hiring a Facebook ads expert Connect with Carol: Instagram - https://www.instagram.com/carolkabaalecompany/ LinkedIn - https://www.linkedin.com/in/carolkabaale/ https://carolkabaale.com/quiz/ – We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/…

1
From Overwhelmed to Efficient: Using AI to Simplify Your Content Strategy 24:55

6 weeks ago24:55

24:55

Feeling overwhelmed by content creation? AI might be the answer. In this episode, I chat with Erika Stanley about how AI can help entrepreneurs streamline their content process, generate ideas faster, and enhance their messaging without losing authenticity. We discuss the best ways to integrate AI into your marketing workflow, from custom AI bots to content structuring, plus common misconceptions about AI in business. Key Takeaways: How AI can help structure and refine your content ideas The best AI tools for small business owners Why AI is a brainstorming partner, not a replacement for creativity How to avoid the biggest AI content mistakes Connect with Erika: https://www.linkedin.com/in/ejstanley/ https://www.instagram.com/mileenddigital https://www.instagram.com/aiqueenssociety Download her free Custom GPT, the SnarketingBot, your sassy marketing assistant: https://mileend.myflodesk.com/snarketingbot – We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/…

1
The Business Shift No One Is Talking About 7:19

9 weeks ago7:19

7:19

Things feel uncertain in the business world—and that’s having a ripple effect on all of us. In this episode of Simplify + Scale , I’m breaking down the shifts I’m seeing and how we can adapt: ✔️ Why launches and premium offers aren’t selling like they used to ✔️ The outdated marketing tactics that are hurting your business ✔️ What customers really want from businesses right now ✔️ The simple strategies that are actually moving the needle If you’ve been struggling to get traction, this episode is a must-listen. Let’s reinvent how we do business— together. — We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/…

1
The Beginner’s Guide to PR – What You Need to Know Before Hiring a Publicist 18:08

10 weeks ago18:08

18:08

Thinking about hiring a publicist but not sure where to start? In this episode, Melinda Jackson joins me to share her 15+ years of PR experience, giving you an inside look at how public relations really works. She explains how to know if your business is ready for PR, why landing media coverage is a long-term strategy, and why your brand story is key to success. Plus, she shares her top tips for DIY PR, including the power of local media and micro-influencers. Listen in as we cover: What PR professionals actually do and how they secure media coverage How to craft a compelling brand story that gets attention Why local media and small outlets can have a bigger impact than national coverage The truth about media guarantees (and why you should avoid PR pros who offer them) Steps you can take today to start getting media opportunities If you’ve ever wondered how PR can help your business, this episode is for you! Connect with Melinda: www.melindajacksonpr.com www.instagram.com/melindajacksonpr www.instagram.com/melindagale Free branding worksheet: https://melindajacksonpr.myflodesk.com/brandcheckup – We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/…

1
The Power of Small Steps and Intentional Habits with Amy Lenius 18:58

11 weeks ago18:58

18:58

In this episode, I sit down with Amy Lenius, a coach and leader in holistic self-improvement, to explore what it truly means to build a fulfilling life and business. We discuss how small, sustainable habits create long-term success, why self-care is essential (and how to make it easy), and how shifting your daily intentions can transform your mindset. If you’ve ever felt stuck in the cycle of hustle and burnout, this conversation will help you realign with your values and find fulfillment in every area of life. What You’ll Learn in This Episode: The real difference between happiness and fulfillment How to set goals that are actually sustainable and achievable Simple ways to build self-belief and self-worth daily The power of holistic self-improvement in business and life This episode is packed with insights you can start applying today to create more clarity, confidence, and fulfillment in your life and business. -- Connect with Amy: https://www.facebook.com/amy.lenius https://www.instagram.com/amylenius https://www.facebook.com/groups/thenextlevelnation – We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/…

1
Making Your Business Accessible: Small Changes, Big Impact with Angela Fowler 18:42

12 weeks ago18:42

18:42

Most small business owners want to be accessible but don’t know where to start. In this episode, accessibility coach Angela Fowler breaks down the simple steps you can take to make your business more inclusive—without breaking the bank. We discuss website accessibility, common business oversights, and why accessibility isn’t just about compliance—it’s about better customer experience and increased profitability. Tune in to learn how accessibility benefits everyone and where to begin. In this episode, we cover: The biggest accessibility mistakes small businesses make Why website accessibility matters (and how to fix it) How accessibility improves user experience for all customers Simple changes you can make today to become more inclusive Connect with Angela: Website: http://www.reallifeaccess.com – We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/…

1
Outsourcing Made Simple: How to Build a Team That Works for You 7:57

13 weeks ago7:57

7:57

Feeling frustrated with outsourcing? You’re not alone. In this solo episode of Simplify and Scale , Nicole breaks down the reasons why outsourcing often feels harder than it should—and what you can do about it. She shares actionable tips on becoming a stronger leader, communicating effectively with your team, and using tools like ClickUp to establish clarity and accountability. Whether you’re working with a VA for the first time or managing a large team, this episode is packed with insights to help you simplify and scale your business. -- We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/…

1
The Key to Building an Abundant Business 17:22

14 weeks ago17:22

17:22

This week on Simplify + Scale , I’m joined by Liz Wolfe, a coach who specializes in helping entrepreneurs transform their mindset and build businesses rooted in abundance. We dive into what it means to run an abundant business and why so many entrepreneurs struggle with scarcity thinking. Liz explains her three-part framework for success—Ask, Give, Receive—and shares how adopting an abundance mindset can completely change the way you approach your goals. 💡 In this episode, you’ll discover: Why fear of failure keeps so many entrepreneurs stuck How to use gratitude as a superpower for business growth Practical strategies to overcome scarcity thinking Plus, Liz talks about her Wired for Success quiz and how it helps entrepreneurs identify their unique leadership style. 📍 Links & Resources: Take the Quiz: https://lizwolfecoaching.com/quiz – We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/…

1
Own Your Publishing Journey: Red Flags, Expert Tips, and Self-Publishing Success with Michele DeFilippo 16:31

15 weeks ago16:31

16:31

Are you ready to publish your book but unsure where to start? In this episode, we’re joined by Michele DeFilippo, founder of 1106 Design, a company that helps authors professionally self-publish their books while retaining full ownership and maximizing revenue. Michele demystifies the self-publishing process, highlights common industry scams, and explains why professionally produced books make all the difference in building your brand and business. If you’re considering self-publishing, you can’t afford to miss this conversation. Highlights: The key differences between self-publishing, hybrid publishing, and traditional publishing. Red flags to watch for when selecting a publishing partner. How a book can establish you as an authority and drive business success. Michelle’s step-by-step guide to publishing a professional-quality book. The tools and systems that streamline her book publishing projects. Connect with Michele: A free PDF of her 88-page guide, Publish Like the Pros: A Brief Guide to Quality Self-Publishing, can be downloaded at https://tinyurl.com/Publish-Like-the-Pros . – We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/…

1
How to Create (and Stick to) a Business Plan 17:31

16 weeks ago17:31

17:31

What’s the key to creating a business plan that works? Laura Watson, founder of Venture Coaching International, joins us to share her expert advice on building and sticking to a plan that drives success. With two decades of experience helping small business owners, Laura knows exactly how to tackle overwhelm and guide entrepreneurs toward clarity and focus. In this episode, we discuss: The importance of reverse engineering your goals from 10 years down to weekly actions. How tools like Traction and the 12-Week Year can help you stay on track. Strategies for overcoming procrastination and fear to take consistent action. Why self-care is critical to building a sustainable business. If you’re ready to level up your planning and execution, this episode is packed with practical tips and strategies to help you thrive. Resources Mentioned: Have a free, 30-minute Breakthrough Now! Coaching session. There are also a number of free e-books on Laura's website at: https://venturecoaching.ca/free-stuff.html -- We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/…

1
Embracing Your Nature: Neurodivergence, Business Strategy, and Doing Business Your Way 28:59

17 weeks ago28:59

28:59

In this episode of Simplify + Scale , I sit down with my friend Elyna Paizis, founder of Business by Nature, to discuss how embracing your unique way of thinking can transform how you approach business. Elyna shares her journey of discovering her neurodivergence, including autism and ADHD, and how it has profoundly shaped her work and life. We dive into: The creation of Elyna’s Force of Nature quiz, which helps entrepreneurs uncover their natural strengths. How understanding her neurodivergence allowed her to lean into her genius and build a sustainable business. The importance of systems and routines for energy management and avoiding burnout. Why neurodivergence can be a superpower in entrepreneurship and how to embrace it. Elyna’s insights will inspire you to rethink productivity, let go of “shoulds,” and find joy in doing business by your nature. About Elyna Paizis: Elyna Paizis is the founder of Business by Nature, where she helps entrepreneurs design businesses that align with their unique ways of thinking and creating. Her Force of Nature quiz is a powerful tool for understanding how you naturally thrive. As a neurodivergent business strategist, Elyna is passionate about helping others embrace their superpowers and build sustainable, fulfilling businesses. Take the Quiz: Discover your unique nature type and learn how to lean into your strengths with Elyna’s Force of Nature quiz at https://businessbynature.com/take-the-quiz/ Connect with Elyna: Instagram: https://www.instagram.com/business.by.nature/ Website: businessbynature.com – We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/…

1
Making Time Magic: Time Management Made Simple with Jill Wright 23:18

17 weeks ago23:18

23:18

In this episode, we’re talking with Jill Wright, a speaker, author, and coach who helps working moms find balance, battle burnout, and create the life they dream of. Through her SuperMom Quiz, signature Time Magic framework, and intuitive approach to self-care, Jill empowers mothers to take control of their time so they can prioritize what matters most. We’re discussing her journey, including her struggle to balance career and home life as a mother of four, which led her to this field. She’s also sharing her favorite time management strategies as well as what she uses personally to keep it all together. Learn more about Jill at: https://www.jillwright.ca Take her Transform Your Time quiz at: https://www.tryinteract.com/share/quiz/66756294ce022b00155d2354 Connect with Jill on Instagram: https://www.instagram.com/growlikeamother – We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/…

1
Boundaries, Balance, and Business: Thriving as a Chronically Ill Entrepreneur with Lauren Freedman 33:57

17 weeks ago33:57

33:57

On this episode of Simplify + Scale , I’m talking with Lauren Freedman , health coach and founder of Uninvisible Pod . Lauren’s journey with chronic illness began when a health crisis disrupted her career and life—but it also ignited a passion for advocacy and helping others navigate their own health challenges. In this episode, Lauren shares her evolution from a struggling patient to an advocate and health coach, as well as the strategies she’s developed to manage her business and health. What you’ll learn in this episode: The challenges and lessons Lauren faced while building her business as a chronically ill entrepreneur. How she uses routines and communication to protect her energy and boundaries. Why the chronic illness community is uniquely creative and adaptable. Practical advice for navigating medical gaslighting and advocating for yourself. Links and Resources: Follow Lauren on Instagram: @chroniccoachlauren Explore Lauren’s coaching programs: Uninvisible Coaching -- We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/…

1
How to Connect Authentically in a Shifting Market with Deanna Seymour 31:05

17 weeks ago31:05

31:05

Deanna Seymour is the founder of The Playhouse: a grassroots business-building collective for creative freelancers and solopreneurs. It’s a fun, dynamic platform where you’ll find your people, amplify your visibility, and build a steady pipeline of leads and opportunities through community collaboration. With a mix of humor, empathy, and real talk, Deanna helps folks feel more comfortable in their own skin so they can have fun growing a sustainable business while connecting with their perfect-fit clients. Connect with Deanna: https://www.instagram.com/thedeannaseymour https://www.linkedin.com/in/thedeannaseymour Learn more about the Playhouse: https://deannaseymour.com/events -- We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/…

Simplify + Scale

1
Becoming a Professional Wise Woman 32:51

17 weeks ago32:51

32:51

In the inaugural episode of Simplify + Scale , we’re diving deep with Mellissa Seaman—a former lawyer turned intuitive business strategist. Mellissa helps leaders channel their genius and build businesses that align with their deepest gifts. In this episode, we explore: The power of magic mirror quizzes to transform your marketing and lead generation. What it means to step into your earned wisdom as a “professional wise woman.” How intuition and compassion are the keys to standing out in a sea of AI-generated content. Mellissa also shares her unique journey, from being a Stanford-educated lawyer to embracing her psychic gifts, and how she’s using her wisdom to inspire others. Links and Resources: Take Mellissa’s Soul Gift Quiz: SoulGiftQuiz.com Learn more about creating your own magic mirror quiz: https://academy.channelyourgenius.com/magic-mirror-quiz Register for Mellissa's quiz creation masterclass: https://academy.channelyourgenius.com/challenge -- We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/…

Simplify + Scale

1
Trailer: Your Business, Simplified 5:50

22 weeks ago5:50