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#12: Why Some Agencies Are Thriving While Others Struggle—Known CEO Kern Schireson Weighs In
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Kern Schireson, chairman & CEO of Known, joins co-hosts Olivia Morley and Brian Wieser to break down what’s wrong with today’s agency model and how data, AI, and a new approach to transparency could fix it.
Kern shares his journey from building a data science consultancy to leading Viacom’s advanced TV efforts and ultimately launching Known, an agency designed to address the inefficiencies of traditional holding company structures.
He shares his viewpoints on why separating media and creative has led to broken marketing strategies, how Known is applying AI to optimize media performance, and why the agency’s consulting-inspired business model is designed to align directly with client outcomes.
Plus, Brian and Olivia discuss agency holding company earnings, the latest M&A activity in adland, and how independent agencies are positioning themselves against industry giants.
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📩 Brian at [email protected]
📩 Olivia at [email protected]
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Explore Our Other Podcasts:
📊 The Madison and Wall Podcast – Brian opens up about his latest work—plus crucial economic, financial, and industry trends.
🎬 Screen & Sponsor – Olivia & VaynerMedia media manager Jessie Holder explore how brands are shaping Hollywood.
A Note From Our Sponsor
This episode is sponsored by Ebiquity.
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