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Content provided by Melissa Goodwin and Steve Schmidt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Goodwin and Steve Schmidt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Cold Calling in 2025: Is It Still Worth It?

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Manage episode 456033813 series 3625269
Content provided by Melissa Goodwin and Steve Schmidt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Goodwin and Steve Schmidt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In Episode 2 of The A/B Test Podcast, we’re dialing in on the world of cold calling—and things get a little ridiculous.

Melissa and Steve explore the evolution of cold calls and whether all the data available today has made them less “cold.” They even test an auto-dialer platform live, with Steve hilariously put on the spot for some role-playing cold calls you won’t want to miss.

In This Episode, You’ll Learn:

  • How cold calling has evolved (and if it’s still effective in 2024).
  • The role of data in making calls more personalized.
  • When and how to use cold calling as part of your outbound strategy.
  • Why marketing is all about relationships and numbers.

Whether you’re a sales pro, a marketer, or just want to laugh at some cringeworthy role-playing, this episode delivers. Listen now to find out if cold calling should still have a place in your toolkit—or just be left on read.

  continue reading

21 episodes

Artwork
iconShare
 
Manage episode 456033813 series 3625269
Content provided by Melissa Goodwin and Steve Schmidt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Goodwin and Steve Schmidt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In Episode 2 of The A/B Test Podcast, we’re dialing in on the world of cold calling—and things get a little ridiculous.

Melissa and Steve explore the evolution of cold calls and whether all the data available today has made them less “cold.” They even test an auto-dialer platform live, with Steve hilariously put on the spot for some role-playing cold calls you won’t want to miss.

In This Episode, You’ll Learn:

  • How cold calling has evolved (and if it’s still effective in 2024).
  • The role of data in making calls more personalized.
  • When and how to use cold calling as part of your outbound strategy.
  • Why marketing is all about relationships and numbers.

Whether you’re a sales pro, a marketer, or just want to laugh at some cringeworthy role-playing, this episode delivers. Listen now to find out if cold calling should still have a place in your toolkit—or just be left on read.

  continue reading

21 episodes

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