Boxes to Barn Doors: Is Local In?

The Workhorse Podcast

In today’s episode, Kendall and Jessica are peeling back the layers on a trend we’re seeing everywhere—and feeling in our own businesses too: local is back, baby. From conversations in the DMs to storefronts popping up in tiny towns, it seems like more and more rural women are asking the same thing: do I even want to ship anymore?

We dive deep into the nitty-gritty of what it actually costs to run a delivery model—from shipping meat across provinces to packing gelato for cross-country trips. Kendall shares the real math behind their farm’s margins (spoiler: growth doesn’t always mean profit), and Jessica reflects on the emotional weight of pivoting when things just don’t align anymore. Whether you’re wondering if it’s time to raise your prices, shut down shipping, or open a farm store, this one’s for you.

You’ll hear us unpack:

• Why convenience doesn’t always pay off (for the business owner)
• The emotional and financial weight of changing business models
• How pricing creep and unexamined expenses can slowly drain profit
• The myth of “just open an Instagram and sell meat boxes”
• And why there’s no shame in going hyper local

We hope you take this conversation as permission to rethink what success looks like—for your business, your family, and your actual life. If it doesn’t feel good anymore, maybe it’s time to shift. That’s not failure. That’s wisdom.

Make sure to hit follow/subscribe so you never miss an episode of real talk like this!

Connect with Kendall:

• Follow on Instagram @marketingforfarmers and @centralparkfarms
• Check out her website

Connect with Jessica:

• Follow on Instagram @moosevalleyranch
• Check out her website