Telling Your Story Even When It Isn't Pretty

The Workhorse Podcast

In today’s episode, we flip the script a bit, Kendall takes the mic as interviewer and Jess shares the raw, behind-the-scenes story of Moose Valley Ranch. From law enforcement in Montana to hosting thousands of shoppers in a hayfield-turned-market, this one’s a ride.

And spoiler: it’s not all Instagram-perfect market days. We dive into the reality of what it’s like to run a business on family land when not everyone in the family is on board.

What we get into:

• Jess’s unexpected journey from highway patrol to founder of Moose Valley Ranch
• The heartbreak and grit of building a business where you weren’t always seen as part of the plan
• Honest talk about family dynamics, sibling tension, and what succession planning actually looks like in real life
• Why agritourism can be a game-changer but also bring its own kind of heat

We talk about the mental load of building a dream that doesn’t just rely on hard work, but also on family dynamics and generational land. If you’ve ever felt like the “outsider” in your own family’s operation or like your ideas get treated more like hobbies than businesses, this one will hit close to home.

We hope you walk away from this episode feeling less alone, and more empowered to carve your own path (even if it’s through the thorn bushes on the back corner of the family ranch).

Make sure to hit follow so you never miss an episode, and if Jess’s story resonated with you, send her a message or leave us a review. We love hearing from you.!

Connect with Kendall:

• Follow on Instagram @marketingforfarmers and @centralparkfarms
• Check out her website

Connect with Jessica:

• Follow on Instagram @moosevalleyranch
• Check out her website

Resources & Links:

• Market In The Mountains Tickets
• The Stepmom, The Sibling, and The Succession Plan