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Martech Convergence: The Future of Full-Funnel Marketing
Manage episode 484021876 series 3650533
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The marketing tech stack is shifting from fragmented tools and isolated data to unified platforms that support a full-funnel view of the customer journey. AI is the catalyst, but convergence is the destination. In this episode, we are joined by three StackAdapt leaders to explore how martech and adtech are coming together—and what that means for strategy, execution, and team culture:
- Vitaly Pecherskiy, CEO and co-founder of StackAdapt
- Ryan Nelsen, CMO at StackAdapt
- Winston Zhu, Director of Platform Engineering at StackAdapt
They discuss the realities of implementing AI, activating first-party data across channels, and how marketing teams can evolve to thrive in a converged ecosystem.
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