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AI and Predictive Analytics: The Next Step in Targeting
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What if you could predict exactly when and where your next customer will convert? AI-powered predictive analytics is making that possible, helping advertisers shift from educated guesses to data-driven certainty. In this episode, we explore how AI is revolutionizing audience targeting, media buying, and budget optimization. Our expert guests break it all down:
- Carole Lawson (Chief Data Officer, MarketStorm) – How AI-powered segmentation is reshaping audience targeting
- Yang Han (CTO, StackAdapt) – How AI models analyze real-time data to predict conversions
- Ned Dimitrov (VP of Data Science, StackAdapt) – How AI evaluates ad auctions in milliseconds to optimize spend
Predictive analytics is transforming advertising—helping brands target smarter, bid better, and optimize campaigns dynamically.
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