Ep 04: Cheers To Community-Driven Creative Marketing After Hours Buzz podcast

Ep 04: Cheers to Community-Driven Creative Marketing

2M ago 47:09

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Summary

In this episode of After Hours Buzz, Grace and Bernadette Mural Boesch sip on margarita mocktails and dive into a conversation all about creativity, community, and the magic that happens when those two worlds collide. Bernadette shares her journey from graphic designer to community engagement leader at OUC – The Reliable One, and how she’s using design and storytelling to build real connections across the city.

They chat through everything from leading creative teams and budgeting for bold ideas to staying curious in the face of challenges. If you are interested in meaningful marketing, creative strategy, and a little happy hour inspiration, you’ll love this episode.

Takeaways

Bernadette's journey into graphic design started in her early college career.
She transitioned to community engagement to explore new growth opportunities.
Creativity is essential in marketing and community engagement.
Overcoming negative feedback can fuel determination and success.
Curiosity should guide leadership and problem-solving.
Budgeting for creative projects requires business knowledge and flexibility.
Building a creativity bank is crucial for generating ideas.
Networking and community involvement enhance creative growth.
AI is transforming the creative landscape and marketing strategies.
Rebranding creative teams can shift perceptions from service to strategic partners.

Chapters

00:00 Introduction to the Podcast and First Guest

01:37 Grace's Journey into Graphic Design

09:44 Transitioning to Community Engagement at OUC

16:19 The Role of Creative Marketing in Community Engagement

21:57 OUC's Commitment to Creativity and Community Impact

24:47 Evolution of Creative Processes at OUC

26:53 Navigating the Business Side of Creativity

31:12 The Art of Selling Feelings Through Design

34:21 Fostering Creativity in a Structured Environment

37:10 Building a Creative Community and Networking

43:43 The Impact of AI on Creative Marketing

49:03 Budgeting and Cost-Saving Strategies in Creative Projects

51:59 Leading with Curiosity: A Key to Effective Management

To learn more about how OUC – The Reliable One supports community engagement: https://www.ouc.com/community/commitment/

Need creative design support from the industry's best? Book a discovery call today: https://www.chatterbuzzmedia.com/

6 episodes