Ep 05: Bourbon and B2B Marketing Strategies: Future-Proofing Your Approach

After Hours Buzz

Summary

Pour yourself a bourbon and settle in. This episode of After Hours Buzz is serving up sharp insights with a splash of AI. We sat down with Matt Deaton, Chief Growth Officer at Devsu, to talk about how his team is dragging legacy systems into the modern age and mixing artificial intelligence into the marketing space. From his early passion for sales to the future of account-based marketing (ABM), Matt drops some wisdom on how to grow your business and career with intention, data, and a little experimentation.

Takeaways

• Why Devsu is passionate about modernizing outdated tech and how that powers better marketing.
• How AI is shaking up development, personalization, and sales strategies.
• Why data storytelling matters more than dashboards.
• The real reason ABM is beating traditional lead gen.
• Matt’s career tip of the year: be curious, be valuable, and play the long game.

Chapters

00:00 Work-Life Balance and Remote Work Challenges

01:51 Introduction to DevSoup and Its Services

05:22 Matt Deaton's Professional Journey

15:25 Sales and Marketing Strategies Evolution

19:05 The Art of Storytelling in Data

22:48 AI in Marketing and Sales

30:12 The Shift from Traditional Lead Generation to ABM

40:57 Measuring Success in ABM Strategies

44:12 The Secret to Career Advancement: Relentless Curiosity

Links & Resources:

• Learn more about Devsu and their mission: https://devsu.com/
• Want to connect with Matt? Find him on LinkedIn: https://www.linkedin.com/in/mattdeatonmba/ or Email Matt at [email protected]

Learn more about ABM Marketing and how you can elevate your B2B Marketing Strategy

• To learn more about Account Based Marketing. Visit our website:https://www.chatterbuzzmedia.com/account-based-marketing-agency/
• To get in touch with our experts, book a free strategy session here: https://meetings.hubspot.com/grace143?uuid=470de0e3-0873-428b-b1bf-5f81e1bd1124