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How His Company Nearly Died - And What Saved It | David Cristello
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Join Johnny Page as he sits down with David Cristello, founder of Jetpack Workflow, to unpack how he went from hating business to scaling a multi-million dollar SaaS company for accountants. David shares the story behind his first $2,500 pre-sale, the dangers of easy funding, and how he rebuilt his business by falling back in love with solving customer pain. This is a masterclass in resilience, customer discovery, and building a business that lasts.
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Timestamps
00:00 – Meet David Cristello
03:41 – Discovering Entrepreneurship by Accident
07:16 – The Hunt for a Painful Problem
11:29 – When No One Wants Your First Idea
15:04 – Cracking the Accounting Market
18:59 – How a $2,500 Pre-Sale Changed Everything
22:58 – Building the First Version (and Learning the Hard Way)
27:34 – The Rise (and Trap) of Fast Facebook Growth
34:01 – Escaping the Money Trap and Rebuilding
41:33 – Success Leaves Clues: Mastering Customer Secrets and Staying Profitable
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