AI vs Automation: Understanding the Difference with Paul McGillivray

Grown UP Business

Scope to Scale: Drive your business success through the power of supportive software systems

35:51

Diego Pavia and Paul Finebaum are this week’s Netflix Sports Club guests. Paul Finebaum, the voice of the SEC, drops a bold national championship prediction that might give the Big Tenners pause, and he reveals which SEC quarterback has him starstruck. Vanderbilt quarterback, Diego Pavia, gives a standout performance on and off the field in SEC Football: Any Given Saturday. He relives that improbable ‘Bama victory, including pre-game routine and why he thinks this victory changed the conversation about Vandy football - sorry Nick Saban. Paul Fineman and Diego Pavia gaze into the crystal ball of the 2025 season, and what do they see? Heisman Trophies, making Auburn pay, and LSU’s chances for glory. In this interview, Vandy QB, Diego Pavia: 🟥 Details the 2024 Vandy vs. ‘Bama Buildup 🟥 Discusses playing for Coach Lea and with his bestie 🟥 Reveals his true height In this interview, SEC Expert, Paul Finebaum answers: 🟥 Why the SEC’s staying power is unrivaled? 🟥 Who’s almost a bigger star than Taylor Swift? 🟥 Which team will win the 2025 National Championship? 00:00 Intro 01:24 Vandy QB Diego Pavia Is a Star 01:37 Beating Bama 03:19 Choosing Vandy And Coach Lea 04:58 Give Me The Ball 06:20 Dude Put In The Work 07:38 Nick Saban Said What?? 08:20 Underdogs 10:22 Watch Out Auburn 12:33 Recruits: Come To Vandy! 13:29 Kay and Dani Talk SEC 15:54 Paul Finebaum’s SEC Picks 16:40 All About Arch Manning 17:23 SEC: The Only Game In Town 18:25 South Carolina Should Be In The Playoffs 19:40 Shane Beamer Bounce Back? 20:14 Arch Manning Is No Taylor Swift 21:42 The Weight of Being a Manning 22:31 Finebaum: “Best Player Since Tim Tebow” 23:20 LSU QB1 + Championship Or Bust 25:39 Post Saban Alabama 27:42 Is Vanderbilt Legit? 28:44 Can Mississippi State Survive? 29:49 The Vols “Will Struggle This Year” 31:44 SEC: Natty. Little Tenners: Nothing 33:09 Outro 34:28 Up Next - America’s Team: The Gambler And His Cowboys 🏈 Diego Pavia Instagram - https://bit.ly/45uLND4 TikTok - http://bit.ly/4fsLY5p X - https://bit.ly/4ldwx2j 🏈 Vanderbilt Instagram - http://bit.ly/4lfo8eu X - http://bit.ly/4mCiaWt YouTube - @vucommodores 🏈 Paul Finebaum Instagram - https://bit.ly/45kVtPv X - https://bit.ly/46JQFWc 🎙️ Kay Adams Instagram - http://bit.ly/3GYp4Go TikTok - http://bit.ly/4m7KmR9 X - http://bit.ly/45nI2Ou 🎙️ Dani Klupenger Instagram - https://bit.ly/3HeGGxx TikTok - https://bit.ly/4lQSBkl X - https://bit.ly/4lWpufr 🟥 Netflix Sports Instagram - http://bit.ly/45CPAhL TikTok - http://bit.ly/4mti6Ia X - http://bit.ly/4mseqGH Facebook - http://bit.ly/45o5xqK YouTube - @NetflixSports We want to hear from you! Leave us a voice message at www.speakpipe.com/NetflixSportsClub Be sure to watch, listen, and subscribe to the Netflix Sports Club Podcast on YouTube, Spotify, Tudum, and wherever you get your podcasts. Hosted by Kay Adams, the Netflix Sports Club Podcast is an all-access deep dive into the Netflix Sports Universe. Join Kay as she speaks with athletes, coaches, and top sports correspondents to break down the latest Netflix Sports series. Expect bold opinions, insightful analysis, and candid conversations you won’t find anywhere else.…

about a year ago 1:20:07

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Paul introduces his Scope framework, which helps business leaders strategise, clarify, and optimise their processes for better efficiency and growth. The conversation emphasises the need for a mindset shift from problem-solving to creation, encouraging entrepreneurs to view challenges as puzzles with solutions.

In this conversation, we discuss the importance of prototyping in business, the mindset required for CEOs, and the significance of patience and process in achieving long-term goals. Emphasising the need for lean methodologies and the role of innovation in scaling businesses. The discussion also covers overcoming team cynicism, the distinction between AI and automation, and the future of AI as a digital workforce that can enhance productivity without replacing human jobs.

Key Takeaways

Automation is key to scaling a business effectively.
Many entrepreneurs feel overwhelmed by technology and its potential.
Identifying bottlenecks in business processes is crucial for growth.
The fear of change often holds businesses back from adopting new tech.
Fixed systems can hinder a business's ability to evolve and grow.
Choosing the right tools should be based on the problems you need to solve.
A culture of change is essential for successful software adoption.
The theory of constraints can help identify and solve process issues.
Mapping out business processes can reveal areas for improvement.
The Scope framework provides a structured approach to business growth. Prototyping is essential for testing business systems.
Entrepreneurs often desire immediate results, which can lead to frustration.
Projects require time and patience to develop effectively.
Scope creep can derail project timelines and objectives.
A CEO must adopt a mindset focused on long-term value creation.
Innovation is crucial for business growth and adaptation.
Throwing more people at problems is often inefficient and costly.
AI can serve as a digital workforce, enhancing productivity.
Understanding the difference between AI and automation is vital for businesses.
Embracing AI tools can provide a competitive advantage in the market.

Sound Bites

"Software is turning the hustle and grind on its head."
"The longer you leave it, the more the problem is."
"What is the actual problem in the business?"
"The scope framework gives you that perspective."
"Switching from problem mindset to creation mindset."
"Prototyping is basically mocking up your system."
"Entrepreneurs want it all now."
"Projects take time, don't they?"
"That's project creep, really."
"The CEO mindset is about creating value over time."
"Innovation is key in business."
"Throwing people at problems is inefficient."
"AI is a digital workforce."
"AI isn't going to make people redundant."
"You're Batman, AI is Robin."

Chapters

00:00 Welcome to the Grown Up Business Podcast

02:09 The Journey of Automation and Tech in Business

04:37 Understanding the Need for Change in Tech

06:01 Overcoming Fears in Tech Transition

07:00 Identifying When You've Outgrown Your Tech

10:34 Fixed vs. Evolving Systems in Business

12:26 Choosing the Right Tools for Your Business

15:14 The Culture of Change in Software Adoption

17:12 Theory of Constraints: Improving Business Processes

20:57 Identifying Key Areas for Improvement

22:51 The Scope Framework for Business Growth

26:56 Switching Mindsets: From Problem Solving to Creation

30:40 Mapping Out Your Business Journey

32:33 Optimising Processes for Efficiency

39:51 Prototyping Solutions for Business Challenges

40:19 The Philosophy of Prototyping

43:00 The CEO Mindset: Patience and Process

46:45 Lean Methodology in Business

49:56 Overcoming Team Cynicism

52:44 AI vs Automation: Understanding the Difference

01:04:01 The Future of AI and Digital Workforce

Get Paul McGillivray's Book:

If you liked this podcast...

...and you feel you're ready to take your business to the next level, here's a few ways I can help you.

1.Join the ScaleUp Saturday Newsletter

Get practical tips delivered to your inbox every Saturday to help you supercharge your sales, power up your profits and transform your teams.

2.Join our FREE 'Grown Up Business Academy' on Skool:

Get access to hours of Pauls trainings in the palm of your hand on all things scaling your business to 7 figure growth

3.Book a seat at the next ScaleUp Boardroom

Spend the day with Paul at his home in Oxfordshire with 5 other powerful business owners and implement his insider strategies in just one day! You will leave with a crystal clear personalised roadmap to scale.

4.Book a free strategy call with Paul:

Book a space on Pauls calendar to talk through your business challenges and goals and leave with actionable steps and a clear idea of your next steps for growth.

27 episodes

#Fitness #Entrepreneur #Business #Podcasting Education #Self-Improvement #Paul Avins

Grown UP Business

AI vs Automation: Understanding the Difference with Paul McGillivray

Grown UP Business

published about a year ago

MP3•Episode home

Archived series ("Inactive feed" status)

When? This feed was archived on June 08, 2025 15:08 (2M ago). Last successful fetch was on May 03, 2025 12:14 (3M ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

Key Takeaways

Automation is key to scaling a business effectively.
Many entrepreneurs feel overwhelmed by technology and its potential.
Identifying bottlenecks in business processes is crucial for growth.
The fear of change often holds businesses back from adopting new tech.
Fixed systems can hinder a business's ability to evolve and grow.
Choosing the right tools should be based on the problems you need to solve.
A culture of change is essential for successful software adoption.
The theory of constraints can help identify and solve process issues.
Mapping out business processes can reveal areas for improvement.
The Scope framework provides a structured approach to business growth. Prototyping is essential for testing business systems.
Entrepreneurs often desire immediate results, which can lead to frustration.
Projects require time and patience to develop effectively.
Scope creep can derail project timelines and objectives.
A CEO must adopt a mindset focused on long-term value creation.
Innovation is crucial for business growth and adaptation.
Throwing more people at problems is often inefficient and costly.
AI can serve as a digital workforce, enhancing productivity.
Understanding the difference between AI and automation is vital for businesses.
Embracing AI tools can provide a competitive advantage in the market.

Sound Bites

"Software is turning the hustle and grind on its head."
"The longer you leave it, the more the problem is."
"What is the actual problem in the business?"
"The scope framework gives you that perspective."
"Switching from problem mindset to creation mindset."
"Prototyping is basically mocking up your system."
"Entrepreneurs want it all now."
"Projects take time, don't they?"
"That's project creep, really."
"The CEO mindset is about creating value over time."
"Innovation is key in business."
"Throwing people at problems is inefficient."
"AI is a digital workforce."
"AI isn't going to make people redundant."
"You're Batman, AI is Robin."

Chapters

00:00 Welcome to the Grown Up Business Podcast

02:09 The Journey of Automation and Tech in Business

04:37 Understanding the Need for Change in Tech

06:01 Overcoming Fears in Tech Transition

07:00 Identifying When You've Outgrown Your Tech

10:34 Fixed vs. Evolving Systems in Business

12:26 Choosing the Right Tools for Your Business

15:14 The Culture of Change in Software Adoption

17:12 Theory of Constraints: Improving Business Processes

20:57 Identifying Key Areas for Improvement

22:51 The Scope Framework for Business Growth

26:56 Switching Mindsets: From Problem Solving to Creation

30:40 Mapping Out Your Business Journey

32:33 Optimising Processes for Efficiency

39:51 Prototyping Solutions for Business Challenges

40:19 The Philosophy of Prototyping

43:00 The CEO Mindset: Patience and Process

46:45 Lean Methodology in Business

49:56 Overcoming Team Cynicism

52:44 AI vs Automation: Understanding the Difference

01:04:01 The Future of AI and Digital Workforce

Get Paul McGillivray's Book:

Scope to Scale: Drive your business success through the power of supportive software systems

If you liked this podcast...

...and you feel you're ready to take your business to the next level, here's a few ways I can help you.

1.Join the ScaleUp Saturday Newsletter

Get practical tips delivered to your inbox every Saturday to help you supercharge your sales, power up your profits and transform your teams.

2.Join our FREE 'Grown Up Business Academy' on Skool:

Get access to hours of Pauls trainings in the palm of your hand on all things scaling your business to 7 figure growth

3.Book a seat at the next ScaleUp Boardroom

4.Book a free strategy call with Paul:

Book a space on Pauls calendar to talk through your business challenges and goals and leave with actionable steps and a clear idea of your next steps for growth.

27 episodes

#Fitness #Entrepreneur #Business #Podcasting Education #Self-Improvement #Paul Avins

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In this episode of the Grown Up Business Podcast, host Paul Avins engages in a deep conversation with Paul McGillivray about the importance of automation and technology in scaling businesses. They discuss the common fears entrepreneurs face when transitioning to new tech, the signs that indicate a business has outgrown its current systems, and the concept of fixed versus evolving systems. Paul introduces his Scope framework, which helps business leaders strategise, clarify, and optimise their processes for better efficiency and growth. The conversation emphasises the need for a mindset shift from problem-solving to creation, encouraging entrepreneurs to view challenges as puzzles with solutions. In this conversation, we discuss the importance of prototyping in business, the mindset required for CEOs, and the significance of patience and process in achieving long-term goals. Emphasising the need for lean methodologies and the role of innovation in scaling businesses. The discussion also covers overcoming team cynicism, the distinction between AI and automation, and the future of AI as a digital workforce that can enhance productivity without replacing human jobs. Key Takeaways Automation is key to scaling a business effectively. Many entrepreneurs feel overwhelmed by technology and its potential. Identifying bottlenecks in business processes is crucial for growth. The fear of change often holds businesses back from adopting new tech. Fixed systems can hinder a business's ability to evolve and grow. Choosing the right tools should be based on the problems you need to solve. A culture of change is essential for successful software adoption. The theory of constraints can help identify and solve process issues. Mapping out business processes can reveal areas for improvement. The Scope framework provides a structured approach to business growth. Prototyping is essential for testing business systems. Entrepreneurs often desire immediate results, which can lead to frustration. Projects require time and patience to develop effectively. Scope creep can derail project timelines and objectives. A CEO must adopt a mindset focused on long-term value creation. Innovation is crucial for business growth and adaptation. Throwing more people at problems is often inefficient and costly. AI can serve as a digital workforce, enhancing productivity. Understanding the difference between AI and automation is vital for businesses. Embracing AI tools can provide a competitive advantage in the market. Sound Bites "Software is turning the hustle and grind on its head." "The longer you leave it, the more the problem is." "What is the actual problem in the business?" "The scope framework gives you that perspective." "Switching from problem mindset to creation mindset." "Prototyping is basically mocking up your system." "Entrepreneurs want it all now." "Projects take time, don't they?" "That's project creep, really." "The CEO mindset is about creating value over time." "Innovation is key in business." "Throwing people at problems is inefficient." "AI is a digital workforce." "AI isn't going to make people redundant." "You're Batman, AI is Robin." Chapters 00:00 Welcome to the Grown Up Business Podcast 02:09 The Journey of Automation and Tech in Business 04:37 Understanding the Need for Change in Tech 06:01 Overcoming Fears in Tech Transition 07:00 Identifying When You've Outgrown Your Tech 10:34 Fixed vs. Evolving Systems in Business 12:26 Choosing the Right Tools for Your Business 15:14 The Culture of Change in Software Adoption 17:12 Theory of Constraints: Improving Business Processes 20:57 Identifying Key Areas for Improvement 22:51 The Scope Framework for Business Growth 26:56 Switching Mindsets: From Problem Solving to Creation 30:40 Mapping Out Your Business Journey 32:33 Optimising Processes for Efficiency 39:51 Prototyping Solutions for Business Challenges 40:19 The Philosophy of Prototyping 43:00 The CEO Mindset: Patience and Process 46:45 Lean Methodology in Business 49:56 Overcoming Team Cynicism 52:44 AI vs Automation: Understanding the Difference 01:04:01 The Future of AI and Digital Workforce Get Paul McGillivray's Book: Scope to Scale: Drive your business success through the power of supportive software systems If you liked this podcast... ...and you feel you're ready to take your business to the next level, here's a few ways I can help you. 1.Join the ScaleUp Saturday Newsletter Get practical tips delivered to your inbox every Saturday to help you supercharge your sales, power up your profits and transform your teams. 2. Join our FREE 'Grown Up Business Academy' on Skool: Get access to hours of Pauls trainings in the palm of your hand on all things scaling your business to 7 figure growth 3. Book a seat at the next ScaleUp Boardroom Spend the day with Paul at his home in Oxfordshire with 5 other powerful business owners and implement his insider strategies in just one day! You will leave with a crystal clear personalised roadmap to scale. 4. Book a free strategy call with Paul: Book a space on Pauls calendar to talk through your business challenges and goals and leave with actionable steps and a clear idea of your next steps for growth.…

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46 weeks ago55:05

55:05

In this episode of The Grownup Business Podcast, host Paul Avins shares expert insights on how serious entrepreneurs can level up their leadership, transform their teams, and scale sales to seven figures and beyond. The episode features a unique interview between Paul Avins and Graham McGregor, wherein Paul discusses actionable strategies and tips on identifying your dream customer avatar, creating irresistible offers, and implementing effective sales systems. Highlighted are real-world examples from diverse industries showing the application of these strategies. Paul emphasises the importance of focusing on physical and mental health for sustained success. He concludes with practical steps to turn insights into action and encourages listeners to engage and share their experiences. 00:00 Introduction to the Podcast 01:38 Interview with Graham McGregor Begins 01:55 Paul Avins' Business Background 03:54 Step 1: Identifying Your Ideal Customer 11:00 Examples of Ideal Customer Identification 15:25 Step 2: Crafting Irresistible Offers 25:23 High Margin Product Discounts 25:39 The Smile for Life Club Success 26:25 Three Key Offers for Scaling 27:25 Testing Offers with AI 29:29 The Importance of a Selling System 34:47 Creating a Community Through Events 42:39 Final Thoughts and Next Steps…

Grown UP Business

1
Scaling a Business and Leadership Growth with Simon Leslie 1:05:01

47 weeks ago1:05:01

1:05:01

In this episode of the Grown Up Business Podcast, Paul Avins sits down with Simon Leslie, a serial entrepreneur with decades of experience in growing businesses. Simon shares his insights into what it takes to scale a business to new heights, navigate the various phases of business growth, and evolve as a leader along the way. Key Themes Discussed: The Evolution of a Business: Simon compares business growth to human development, explaining how businesses go through stages similar to adolescence. He discusses the responsibilities that come with scaling up and the moment when a business must decide to remain small or grow bigger. Delegating and Trust: As businesses scale, the need to delegate and trust others becomes crucial. Simon emphasizes the challenge of letting go and allowing others to take on responsibilities, even if they don't do things exactly as the founder would. The Importance of Professional Growth: The episode explores the transition from a "scrappy" startup to a more professional organization. Simon discusses when and why to implement formal processes like HR and how these changes impact business culture and dynamics. Knowing When to Scale: Simon and Paul discuss the pivotal moments when a business must decide whether to stay small or push for growth. Simon shares his experience with expanding his business to global markets and the challenges that come with operating in different countries. Building High-Performing Teams: One of the key aspects of scaling a business is building a high-performing team. Simon talks about the importance of trust within an organization and how it can propel a business forward. Quotes from the Episode: Paul Avins: "If you can't build a team, you can't live the dream." Simon Leslie: "A grown-up business is one that's full of problems and full of opportunities." Key Themes Discussed: [00:00:01] Setting the stage for an insightful conversation about building and scaling a global brand. [00:02:36] Defining a Grown-Up Business [00:04:45] The Beginnings of an Entrepreneur: Simon shares his early experiences [00:07:04] Scaling Up and Leadership Evolution. [00:09:26] Embracing Professionalism in Business [00:11:48] The Challenges of Growth and Staying Small [00:14:07] Global Expansion and Cultural Nuances [00:18:54] The Philosophy of Selling and Building Relationships [00:25:48] Persistence and Playing the Long Game [00:32:53] Buying a Football Club and Making a Difference [00:37:31] Vision for the Future and Community Impact [00:44:34] Lessons Learned from Selling a Business [00:51:34] The Dash to the Finish – Life's Journey [01:00:41] Wrapping Up and Key Takeaways Connect with Us: Paul Avins: LinkedIn Simon Leslie: LinkedIn Make sure to subscribe to the Grown Up Business Podcast for more insightful conversations with industry leaders. If you enjoyed this episode, leave us a review and share it with your network to help more entrepreneurs level up their business game.…

Grown UP Business

1
Exiting the Business: The Grown-Up Entrepreneur’s Journey with Simon Morton 1:34:00

48 weeks ago1:34:00

1:34:00

In this episode of the Grown Up Business Podcast , host Paul Avins sits down with Simon Morton , founder of Eyeful Presentations , to discuss the emotional and strategic journey of exiting a business. After building a multimillion-pound company from scratch, Simon shares the pivotal moment when he decided to transition from owner to benefactor by selling his company through an Employee Ownership Trust (EOT). The conversation delves deep into the complexities of letting go, preparing the right leadership team, and leaving a lasting legacy. Simon offers invaluable insights for entrepreneurs who are contemplating their own exit strategies, including why he chose an EOT over traditional exit options like a trade sale. For business owners considering their future, this episode is full of practical advice and reflections on the personal side of stepping away from a company you’ve nurtured for years. Key Discussion Points: From Founder to Benefactor : Simon discusses his decision to sell his business through an EOT, enabling his team to take ownership while ensuring the legacy and culture of Eyeful Presentations would continue. The Emotional Toll of Exiting : Learn how Simon managed the personal and emotional aspects of leaving the business he built over 18 years, and why it was important to time his exit correctly. Building a Legacy : Simon shares how his focus on team building and leadership development allowed him to confidently hand over the reins, ensuring that the company would continue to grow after his departure. Choosing the Right Exit Strategy : Hear why Simon rejected the idea of a trade sale and how the EOT structure aligned with his values of fairness, legacy, and future growth. Quotes: Paul Avins: “I think one of the biggest questions for entrepreneurs is: ‘When do you know it’s time to step away, and how do you ensure the business thrives without you?’” “The legacy you’ve built with your team is incredible. It’s not just about growing a business but growing the people within it.” Simon Morton: “The hardest part wasn’t making the decision to sell, it was realising that my chapter in the company was over and being at peace with it.” “Employee Ownership Trusts aren’t just a financial transaction; they’re about giving the business back to the people who made it what it is.” To learn more about Simon Morton's book, The Guide to Transitioning from Boss to Benefactor , and discover whether an Employee Ownership Trust (EOT) is the right exit strategy for your business, follow Simon on LinkedIn for updates and insights. Connect with Us: Paul Avins: @PaulAvins Simon Morton: @SimonMorton Simon's new book is out: https://amzn.eu/d/6Zwqo9T…

Grown UP Business

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Efficiency vs. Effectiveness: Doing the Right Things to Scale UP with Pete Wilkinson 53:05

49 weeks ago53:05

53:05

In this episode, Paul Avins interviews Pete Wilkinson, author of the book 'Unstoppable' and creator of the 135 system. They discuss the importance of strategy, clear outcomes, and leading indicators in business success. Pete explains that strategy is about figuring out what to do with limited resources and unlimited opportunities. He emphasizes the need for clear outcomes and alignment within the team, as well as the importance of measuring and tracking leading indicators to predict and improve lagging indicators. Pete also highlights the significance of training and developing the team to ensure successful execution of the strategy. The conversation explores the concept of the one-three-five method and its application in business and endurance sports. The one-three-five method focuses on three main objectives: strategy, operations, and people. It emphasizes the importance of simplicity, balance, and focus in achieving goals. The conversation also touches on the significance of vision and mission in goal-setting, the role of values in business planning, and the parallels between business and endurance sports. The guest, Pete Wilkinson, shares insights on the Reclaro software and how it helps individuals and organizations implement the one-three-five method. Takeaways Strategy is about figuring out what to do with limited resources and unlimited opportunities. Clear outcomes and alignment within the team are crucial for successful execution of the strategy. Measuring and tracking leading indicators is essential to predict and improve lagging indicators. Investing in training and developing the team is key to business success. The one-three-five method focuses on three main objectives: strategy, operations, and people. Simplicity, balance, and focus are key to achieving goals. Vision is the long-term ambition, while mission is the next mountain to climb. Values and mission should be aligned with the one-three-five objectives. Business is an endurance sport that requires energy, focus, and regular breaks. Efficiency is doing things right, while effectiveness is doing the right things. Chapters 00:00 Introduction 02:51 Unleashing the Power of Strategy 09:30 The Importance of Clear Outcomes and Alignment 13:49 Measuring and Tracking Leading Indicators 23:43 Investing in Training and Development 26:25 The One-Three-Five Method 28:23 Vision vs. Mission 30:47 The Importance of Focus 33:37 Efficiency vs. Effectiveness 45:22 Business as an Endurance Sport…

Grown UP Business

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The Impact of AI on Marketing: Automation vs. Augmentation in Business 1:04:48

50 weeks ago1:04:48

1:04:48

In this episode of the Grown Up Business Podcast, Paul Avins interviews Barnaby Wynter, a renowned marketer and brand strategist. They discuss the importance of marketing in today's business landscape and how it has evolved over the years. They also delve into the concept of personal branding and its role in business growth. Barnaby shares insights on creating a value proposition and defining the behavioural style, benefits, beliefs, and what you want to be famous for in your business. He emphasises the need to understand your target market and build relationships based on trust and resonance. In this conversation, Paul Avins and Barnaby Winter discuss the importance of branding and marketing in building a successful business. They explore topics such as the value of brand on a balance sheet, the impact of AI on marketing, and the role of automation and augmentation in business. They emphasise the need for clear strategy, a strong value proposition, and the importance of building relationships with customers. The conversation provides valuable insights for entrepreneurs looking to scale their businesses and create a go-to brand. Ket Takeaways Marketing is now the lead discipline in businesses, focusing on bringing the buyer into the boardroom. A brand is every experience that affects the relationship between a product or service and its buyer. Personal branding is important for individuals who are the face of their business, but it should not be the core of the value proposition. A value proposition consists of defining the behavioural style, benefits, beliefs, and what you want to be famous for in your business. Understanding your target market's attitudes, thoughts, and experiences is crucial for effective marketing. Building relationships based on trust and resonance is key to successful marketing and business growth. Branding has value on a balance sheet and is an important asset when selling a business. AI is becoming essential in marketing and can be used for tasks such as copywriting, creative development, image creation, and CRM. Automation and augmentation are two strategies for using AI in business, with augmentation being the more valuable approach. A strong value proposition and clear strategy are essential for successful branding and marketing. Building relationships with customers is crucial for creating a go-to brand and attracting loyal customers. Chapters 00:00 Introduction to Barnaby Winter 02:04 The Evolution of Marketing and its Importance in Business 08:09 Defining Your Value Proposition: Behavioural Style, Benefits, Beliefs, and Fame 13:53 The Role of Personal Branding in Business Growth 20:03 Understanding Your Target Market for Effective Marketing 25:29 Building Relationships Based on Trust and Resonance 32:34 The Value of Branding on a Balance Sheet 49:38 The Impact of AI on Marketing 53:09 Automation vs. Augmentation in Business 01:00:06 The Importance of a Strong Value Proposition 01:03:21 Building Relationships with Customers for a Go-To Brand…

Grown UP Business

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Creating a Morning Routine for Success and Well-being with Kat Thorne 57:45

51 weeks ago57:45

57:45

Entrepreneurs often trade off their health and well-being for financial success. Guest, Kat Thorne, shares her personal story of nearly losing her life and how it led her to prioritise her health. The conversation emphasizes the importance of creating positive habits and having a strong why. It also discusses the disconnect between knowledge and action, and the need for a compelling vision to drive consistency. The hosts highlight the power of energy and the danger of conforming to societal expectations. They encourage listeners to surround themselves with supportive people and to be mindful of their own habits and mindset. In this conversation, they discuss the importance of incorporating positive habits into our daily routines to improve our performance and well-being. They emphasize the benefits of exercise, consuming positive information, and practicing gratitude. They also highlight the significance of having a morning and evening routine that supports rest and recovery. The conversation concludes with the recommendation to focus on one habit for 21 days and analyse its impact before making any changes. Takeaways Entrepreneurs often sacrifice their health and well-being for financial success, but health is the number one currency for success in entrepreneurship. Creating positive habits and having a strong why are crucial for maintaining health and well-being. There is a disconnect between knowledge and action, and it is important to bridge that gap by consistently applying knowledge. Having a compelling vision for all aspects of life, including health, relationships, and business, is essential for staying motivated and consistent. Surrounding oneself with supportive people and being mindful of habits and mindset are key to achieving success and happiness. Incorporating positive habits into our daily routines can have a significant impact on our performance and well-being. Exercise, or movement, can boost confidence and have a positive impact on our business. Consuming positive information, such as reading or listening to podcasts, can help counteract negative thoughts and reinforce positive thinking. Having a morning routine that includes positive habits sets the tone for the day and supports overall well-being. Creating an evening routine that promotes rest and relaxation is equally important for quality sleep and mental well-being. Journaling and practicing gratitude can help manage thoughts and emotions, leading to improved mental health and overall happiness. Chapters 00:00 The Danger of Trading Health for Financial Success 01:37 Creating Positive Habits and Finding Your Why 08:37 Bridging the Gap Between Knowledge and Action 10:06 The Power of a Compelling Vision 19:21 Surrounding Yourself with Supportive People 26:42 Mindfulness of Habits and Mindset 29:21 The Power of Positive Habits 34:09 The Importance of an Evening Routine 38:17 Reading and Infiltrating the Brain 41:23 Asking Your Brain a Question Before Sleep 45:07 Viewing Life as an Experiment 48:20 Business as a Game of Sport 51:59 Focus on One Habit for 21 Days…

Grown UP Business

1
Getting People's Attention and Generating Sales with Liv Connlon 44:04

52 weeks ago44:04

44:04

In this episode, Liv Connlon discusses the importance of building a personal brand and shares her strategies for success. She emphasizes the power of putting your face and name on your brand, as it creates a stronger connection with customers. Liv also talks about the platforms she chose to build her brand on, such as Facebook, LinkedIn, and Instagram. She highlights the importance of being authentic and relatable in your content, and shares her own experiences of starting out and evolving in her personal brand journey. Liv also discusses the benefits of writing a book and provides tips on how to approach the writing process. In this part of the conversation, Liv shares her experience of launching her book and the marketing strategies she used. She explains how she worked with a hybrid publisher and planned a launch campaign to promote her book. Liv also emphasizes the importance of having your own show, such as a podcast or YouTube channel, to build relationships and promote your work. She discusses the effectiveness of direct mail marketing and shares examples of successful direct mail campaigns she has run. Liv also briefly mentions the tech tools she uses in her business, including ClickUp, ClickFunnels, ActiveCampaign, and TeamUp. The conversation concludes with Liv answering questions from the audience about personal growth, getting help as an entrepreneur, and starting a charity. Are you looking to build a powerful personal brand and elevate your business? Tune in to this episode with Liv Conlon, where she reveals her proven strategies for success. Learn how to put your face and name on your brand to create stronger connections with customers, choose the right platforms for your brand, and maintain authenticity and relatability in your content. Discover the benefits of writing a book, effective book launch strategies, and the power of having your own show. Plus, get insights into direct mail marketing, leveraging tech tools, and much more. https://www.youtube.com/@paulavins https://www.facebook.com/PaulAvinsCoach https://www.instagram.com/paulavins/ https://www.linkedin.com/in/paulavins/ https://www.paulavins.com/podcast Chapters 00:00 The Power of Building a Personal Brand 03:37 Putting Your Face and Name on Your Brand 04:32 Choosing the Right Platforms for Your Brand 07:24 Authenticity and Relatability in Building a Personal Brand 13:14 The Benefits of Writing a Book 17:46 Tips for Writing a Book 22:26 Launching a Book: Working with a Hybrid Publisher and Planning a Launch Campaign 24:52 The Power of Having Your Own Show: Building Relationships and Promoting Your Work 25:48 Direct Mail Marketing: Getting People's Attention and Generating Sales 28:19 Investing in Coaching and Mentorship: Learning from Both Successes and Failures 40:28 Starting a Charity: Making a Positive Impact and Changing Lives…

Grown UP Business

1
AI and Wealth Creation: Investing in the Future with Piers Linney 46:08

1 year ago46:08

46:08

In this episode of the Grown Up Business Podcast, Scale UP Coach, Paul Avins interviews Piers Linney, a former dragon on BBC Two's Dragons' Den, about the power of AI and how to scale a business using AI. They discuss practical applications of AI, the potential for wealth creation, the future of AI regulation, and the importance of embracing and learning how to use AI technology. The conversation highlights the need for businesses and individuals to adapt to the changing landscape and leverage AI to stay competitive. The conversation explores the potential impact of AI on various aspects of society and business. It discusses the reinvention of search and the potential decline of advertising due to AI advancements. It also highlights the shift in job markets, with AI potentially replacing high-paying professions and creating new opportunities for skill-based jobs. The conversation emphasises the need for businesses to embrace AI and identify areas where it can be implemented to automate tasks and improve efficiency. It also addresses the risks associated with AI, such as cybersecurity threats and the potential for misuse. Overall, the conversation encourages a proactive approach to AI adoption while also considering the ethical implications and ensuring the preservation of human experiences and fulfilment. Takeaways AI is a powerful tool that can help businesses scale and innovate, improve customer service, and empower teams. Businesses need to embrace AI and learn how to use it effectively to stay competitive in the market. Practical applications of AI include translation services, customer support, and data analysis. The future of AI regulation is uncertain, but businesses should have policies and guidelines in place to ensure ethical and responsible use of AI. AI has the potential to disrupt industries and create new opportunities for wealth creation. AI has the potential to reinvent search and disrupt the advertising industry. The job market will undergo significant changes, with AI replacing high-paying professions and creating new opportunities for skill-based jobs. Businesses should proactively embrace AI and identify areas where it can be implemented to automate tasks and improve efficiency. There are risks associated with AI, such as cybersecurity threats and the potential for misuse. It is important to consider the ethical implications of AI and ensure the preservation of human experiences and fulfilment. Chapters 00:00 Meet Piers Linney 03:00 The Power of AI and Practical Applications 08:42 The Danger and Disruption of AI 12:00 The Future of Energy and Nuclear Fusion 15:23 Embracing AI to Add Value 17:02 The Importance of Learning and Embracing AI 21:11 The Future of the Internet and AI 23:03 The Reinvention of Search and the Decline of Advertising 24:00 The Changing Job Market: AI Replacing Professions and Creating New Opportunities 25:40 Embracing AI: Identifying Areas for Automation and Efficiency 32:19 The Risks of AI: Cybersecurity Threats and Misuse 41:37 Ethical Considerations: Preserving Human Experiences and Fulfilment…

Grown UP Business

1
Using The Power of a Supportive Network to Scale with Terry Fisher 43:23

1 year ago43:23

43:23

In this episode, Terry Fisher shares his experiences in the corporate world and as an angel investor. He discusses his time at Thomas Cook and the missed opportunity to buy the company. He also talks about his investment in a music app called Voicey and its eventual sale to Snapchat. Terry emphasizes the importance of having a clear exit strategy and surrounding yourself with supportive people during challenging times. Chapters 00:00 Navigating the Corporate World 11:36 Missed Opportunities and Billion Pound Potential 18:04 Learning from Failure and Building a Supportive Network 23:23 Investing in a Music App and the Power of Timing 29:26 Selling the Music App and Looking to the Future 37:32 The Future of the Travel Industry and Personal Branding…

Grown UP Business

1
Executing with Excellence with Gerald Ratner 37:57

1 year ago37:57

37:57

Gerald Ratner, former CEO of Ratners Group, shares his experiences in business and the lessons he learned from his successes and failures. He discusses the importance of acquisitions in scaling a business and the value of key individuals. Ratner also talks about the expansion into the American market and the strategies he used to succeed. He shares his insights on pricing, customer knowledge, and the power of execution. Despite facing backlash and criticism, Ratner remains resilient and focused on his goals. Chapters 00:00 Introduction 00:41 The Acquisition Route 03:30 Expanding into America 11:38 Innovative Pricing Strategies 16:52 The Success of Rolex 19:44 Inspiration and Mentoring 23:37 Building a Business Strategy 25:28 Dealing with Criticism 28:18 Taking Action and Moving Forward 33:02 Overcoming Challenges 36:54 Conclusion…

Grown UP Business

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Scaling a Business Successfully with Matthew Mills 43:36

1 year ago43:36

43:36

In this insightful episode of The Grown UP Business Podcast, host Paul Avins sits down with Matthew Mills, the Chief Commercial Officer of The CFO Centre. They dive into the intricacies of scaling a business, highlighting the crucial role of financial visibility and cash flow management. Matthew shares valuable insights from his experience at The CFO Centre, discussing how fractional CFOs can significantly contribute to the growth journey of startups and scaling businesses. Themes Discussed: 1. The Role of a Fractional CFO in Scaling: - Strategic Financial Management: Learn how fractional CFOs provide strategic financial insights, driving business strategy and growth. - Case Studies: Matthew shares success stories where fractional CFOs have helped businesses double their revenue and optimize financial operations. 2. Importance of Financial Visibility: - Cash Flow Management: Understand why having a clear view of your cash flow is vital for scaling and how to achieve it. - Financial Reporting: Discover the key financial reports every scaling business needs to monitor for informed decision-making. 3. Achieving Scalability: - Operational Efficiency: Explore how fractional CFOs mentor internal teams to enhance operational efficiency and maximize the finance function. - Strategic Planning: Learn the importance of having a scalable business model and the role of strategic planning in achieving long-term growth. Quotes: Paul Avins: - "Data drives decisions. As I'm scaling a business, it's crucial to focus on profitability and cash management to ensure sustainable growth." - "A grown-up business has a clear vision, a great team, and a sales engine that scales without the constant need for the owner's presence." Matthew Mills: - "Having someone who's been there, seen it, and done it can really add value, especially in conversations with funders or during potential exits." - "Most business owners didn't start their business to face off with HMRC or deal with spreadsheets. They need a professional who can take over the financial management." Paul Avins: - [LinkedIn](https://www.linkedin.com/in/paulavins/) -Twitter](https://twitter.com/paulavins) Matthew Mills: - [LinkedIn](https://www.linkedin.com/in/matthew-mills-8780981ab/)…

Grown UP Business

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The Impact of a Labour Government on Scaling Entrepreneurs 1:07:11

1 year ago1:07:11

1:07:11

In this episode of the Grown Up Business podcast, Coach Paul Avins discusses how entrepreneurs can adapt to and navigate through changes in the business landscape. They explore the impact of political and regulatory changes, such as the recent UK election, on businesses and entrepreneurs. With guests, Guy Bartlett and Jeff Lermer, they also discuss the importance of staying ahead of consumer trends and adapting business models accordingly. The trio emphasise the need for entrepreneurs to have a long-term perspective and to be open-minded and flexible when facing change. They also discuss the potential opportunities and challenges that may arise under a Labour government, including changes in tax policies and employment regulations. Discussing the opportunities and challenges facing businesses in the UK. They touch on topics such as tax legislation, payment terms for SMEs, the impact of AI, and the importance of strategic planning. They emphasise the need for businesses to adapt to change, surround themselves with a supportive community, and focus on de-risking and maximizing opportunities. Highlighting the value of proactive accounting and the importance of understanding one's motivations for selling a business. Overall, the conversation provides valuable insights for entrepreneurs looking to navigate the changing business landscape. Takeaways Entrepreneurs need to be adaptable and willing to change their business models in response to political, regulatory, and technological changes. Having a long-term perspective and staying ahead of consumer trends is crucial for staying relevant as a business. When facing change, it is important to not panic and to approach it with an open mind and flexibility. Under a Labour government, there may be changes in tax policies and employment regulations, which entrepreneurs need to be aware of and adapt to. Opportunities may arise in industries such as housing and AI, but it is important to consider the potential impact of changes in regulations and costs. Payment terms for SMEs can be a major challenge, with corporates often imposing long payment periods that can cripple cash flow. Adapting to change and embracing new technologies, such as AI, can help businesses stay competitive and productive. Strategic planning is crucial, especially in times of uncertainty, to identify opportunities and align business models with changing market conditions. Surrounding yourself with a supportive community and seeking advice from experts can provide valuable insights and help navigate challenges. Understanding motivations for selling a business and de-risking strategies are important considerations for entrepreneurs. Proactive accounting and staying informed about tax legislation can help businesses optimize their financial position and minimize tax liabilities. Sound Bites "The ability to adapt, pivot and evolve your business model." "It's not personal. There's a reason, don't know what the reason is, there's a change that's make it, let's make that happen." "Control the controllables." "If you're a small business scaling, that kind of contract cripples your cashflow and can cause all kinds of issues." "It's a people business, right? It doesn't matter how big the company is." "The gift at the moment and the opportunity is it's the middle of the year. This is a perfect time to sit down and do another strategic plan." Chapters 00:00 A New Dawn: Love it or hate it - Labour is in! 03:22 Adapting to Change and Staying Relevant 08:03 Approaching Change and Tax Policy 14:59 Handling Change in Business and Personal Life 29:30 Opportunities and Challenges in the Changing Landscape 34:15 Payment Terms and Cash Flow Challenges for SMEs 36:54 Embracing Change and Maximizing Opportunities with AI 37:53 Strategic Planning in Times of Uncertainty 45:16 The Value of a Supportive Community and Expert Advice 49:46 Understanding Motivations for Selling a Business 53:28 Proactive Accounting and Tax Optimization Connect With Us: Paul Avins: Paul Avins | LinkedIn Guy Bartlett: Guy Bartlett | LinkedIn Jeff Lermer: Jeffrey Lermer- Accountant, tax advisor, grafter, fixer | LinkedIn…

Grown UP Business

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Building and Leveraging Personal Brand with Chris James 51:34

1 year ago51:34

51:34

In this episode of The Grown UP Business Podcast, host Paul Avins welcomes Chris James, a prominent figure in the realm of personal branding and digital marketing. They dive deep into the significance of building and leveraging a personal brand in today's business landscape. Chris shares his journey from starting in sales to becoming a key influencer and speaker, emphasizing the transformative power of a strong personal brand. Key Takeaways: 1. Importance of Personal Branding: - Chris discusses how a well-crafted personal brand can distinguish you in a crowded market. He highlights the journey of influential figures like Elon Musk and Lionel Messi, showing how personal branding can surpass corporate branding in impact. 2. Steps to Build a Personal Brand: - Chris outlines actionable steps to develop a personal brand, including consistency in content creation, authenticity, and engagement with your audience. He stresses the importance of portraying your true self and sharing your unique story. 3. Leveraging Social Media Platforms: - A significant portion of the conversation revolves around LinkedIn. Chris explains why LinkedIn is an underrated platform and how it can be a goldmine for professionals looking to build their personal brand and network effectively. 4. Challenges and Overcoming Them: - Chris opens up about the challenges he faced in his career, from making cold calls to transitioning into digital advertising. He shares valuable lessons on resilience and the importance of not normalizing hardships. Quotes: - "When you put your personal brand out there, it becomes a lot more relatable than just a business logo." – Chris James - "If you can't get excited about having a conversation, we probably shouldn't have a conversation." – Paul Avins - "Personal branding is like an insurance policy; it makes you more desirable as a person and the company you are attached to." – Chris James - "Don't normalize hardships. What you tolerate, you tend to keep attracting." – Paul Avins Follow Paul on Social Media: - [LinkedIn](https://www.linkedin.com/in/paulavins/) - [Instagram](https://www.instagram.com/paulavins/) Connect with Chris James and learn more about personal branding and digital marketing: - [LinkedIn](https://www.linkedin.com/in/chrisjames) - [Instagram](https://www.instagram.com/chrisjames)…

Grown UP Business

1
Overcoming Sales Challenges with David Angel 28:14

1 year ago28:14

28:14

In this episode of The Grown Up Business Podcast, host Paul Avins sits down with sales expert David Angel to delve into the common challenges businesses face in their sales processes and how to overcome them. David brings his wealth of experience in helping entrepreneurs scale their sales and build effective sales teams. The discussion focuses on the pitfalls of relying too heavily on salespeople without having robust systems and processes in place, the importance of continuous training, and actionable strategies to enhance sales performance. 1. Challenges in Sales and Solutions: - Identifying the pitfalls of over-reliance on individual salespeople. - Importance of having structured systems and processes to support sales teams. - Strategies to ensure sales processes are scalable and repeatable. 2. Importance of Continuous Training: - How ongoing training helps maintain and improve sales skills. - The role of training in preventing skill erosion and keeping the team sharp. - Examples of effective training practices and how to implement them. 3. Building a Resilient Sales Team: - Characteristics of a successful salesperson and how to identify them during recruitment. - The significance of onboarding and ongoing support for new sales hires. - Tips on creating a supportive environment that fosters continuous improvement and resilience. Quotes: - Paul Avins: "When we start out, we sell the way that we feel comfortable selling rather than the way necessarily people wanna buy. Understanding different buying energies is crucial." - Paul Avins: "One of the biggest mistakes people make with salespeople is they don't onboard them very well. They spend all this time and money hiring and then just expect them to impress without any proper training." - David Angel: "Most business owners sell the way they like to buy, not based on the way their clients would like to buy. Adjusting to the client's buying preferences is key to improving sales." - David Angel: "Sales isn't an eroding skill. Like going to the gym to maintain muscles, continuous training is essential to keep sales skills sharp and effective." Connect with us on social media: Paul Avins: - [LinkedIn](https://www.linkedin.com/in/paulavins/) -Twitter](https://twitter.com/paulavins) David Angel: -[LinkedIn](https://www.linkedin.com/in/davidangel/) -[Twitter](https://twitter.com/davidangel)…

Grown UP Business

1
The Importance of Customer Service in Business Growth with Geoff Ramm. 30:17

1 year ago30:17

30:17

In this episode of The Grown UP Business Podcast, host Paul Avins is joined by customer service expert and keynote speaker Geoff Ramm to delve into the critical role that customer service plays in business growth. Geoff, known for his groundbreaking work on "Celebrity Service," shares invaluable insights into how businesses can transform their customer service practices to not only meet but exceed expectations. Highlights: - Introduction to Celebrity Service: Geoff Ramm introduces the concept of "Celebrity Service," explaining its origin and how treating every customer like a celebrity can create unforgettable experiences and boost customer loyalty. - Why Customer Service Matters: The discussion highlights the direct correlation between excellent customer service and business growth. Geoff emphasizes that outstanding service leads to higher customer retention rates, increased referrals, and ultimately, greater profitability. - Common Pitfalls in Customer Service: Geoff and Paul explore why many businesses fail to prioritize customer service, often treating t as an afterthought rather than a fundamental aspect of their operations. - Real-world Examples: Through engaging anecdotes, Geoff illustrates the significant impact of small, thoughtful gestures in enhancing customer satisfaction and driving positive word-of-mouth. - Practical Strategies for Improvement: Geoff provides actionable tips for businesses to elevate their customer service standards. He stresses the importance of consistency, attentiveness, and creating a service culture that permeates the entire organization. Quotes: - From the Host, Paul Avins: - "I've always said profit is a direct result of repeat customers." - "Too often, great service is down to one or two individuals who innovate it rather than it being across a whole company." - From the Guest, Geoff Ramm: - "If you are not being tagged into the posts based on the service experience you are giving, you are not giving a service experience worthy of being tagged into." - "We need to change our mindset to a celebrity service mindset, redesign and redefine our levels of service." - Join us at the Scale Up Summit 2024: Discover more about how to revolutionize your customer service by attending the Scale Up Summit. Visit [Scale Up Summit](https://scaleupsummit.co.uk) to grab your tickets now. - Follow Us on Social Media: - [Paul Avins on LinkedIn](https://www.linkedin.com/in/paulavins/) - [Geoff Ramm on LinkedIn](https://www.linkedin.com/in/customerservicespeaker/) - [Paul Avins on Instagram] (https://www.linkedin.com/in/customerservicespeaker/)…

Grown UP Business

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Cash Flow Challenges and Solutions for Small Businesses with Jamie Beaumont 51:17

1 year ago51:17

51:17

In this insightful episode of The Grown UP Business Podcast, host Paul Avins sits down with Jamie Beaumont, the CEO of Playter, a company revolutionizing the way small businesses manage their cash flow. Jamie shares his journey from the recruitment industry to founding Playter, highlighting the challenges and solutions small businesses face when dealing with cash flow issues. The conversation dives deep into the common cash flow problems that many entrepreneurs encounter, such as late invoice payments and difficulties in securing funding from traditional banks. Jamie discusses how Plata's innovative financial solutions are designed to help businesses pay their bills later and get paid faster, thereby easing the cash flow crunch. Whether you’re a startup struggling with liquidity or an established business looking to optimize your cash management, this episode is packed with practical advice and real-world examples that can help you navigate the financial hurdles in your business. Highlights: - The importance of managing cash flow for business sustainability. - Jamie’s personal journey from a recruitment entrepreneur to the fintech space. - Common cash flow challenges faced by small businesses. - Innovative solutions Plata offers to help businesses manage their finances more effectively. - The role of technology in streamlining financial processes for SMEs. Quotes: Paul Avins: 1. "I think it can be really confusing sometimes to be an entrepreneur because you look at the data, and even though your business might be turning a profit on paper, there's very little cash in the bank at the end of the month." 2. "The ability to access capital quickly is a skill, and the power of your network plays a crucial role in finding solutions that traditional banks often overlook." Jamie Beaumont: 1. "We want to leave every business at the end of every single month with more cash in their bank to do whatever they want to do with, whether it's investments or just peace of mind." 2. "Our mantra is to help slow the flow of money leaving your business and help speed the flow of money coming in, providing a more stable cash flow for small businesses." Follow and connect with us: - Follow Jamie Beaumont on [LinkedIn](https://www.linkedin.com/in/b2bbnpl/) - Connect with Paul Avins on [LinkedIn](https://www.linkedin.com/in/paulavins/) - Learn more about Plata and their financial solutions at [Playter's Website](https://www.playter.co)…

Grown UP Business

1
Mastering Systems for Business Growth with Marianne Page 34:37

1 year ago34:37