#004 - Fix These 3 Pages or Your Website Will NEVER Convert 🔧🚫

Marketing Your Brand

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In this episode of Marketing Your Brand, host Peggy Worrell dives into the three most critical pages on your website that could be silently killing your conversions. She explains why your homepage, service/product pages, and About page must do more than just look good, they need to build trust, communicate value, and guide visitors to take action. Peggy shares practical strategies to clean up your homepage in just 30 minutes, craft service pages that sell outcomes (not just features), and turn your About page into a powerful trust-builder. She also offers guidance on when to DIY your website and when it’s time to invest in professional help, plus how to set a smart marketing budget based on your revenue. Tune in for actionable insights that will help you transform your website into a true sales tool and grow your business with confidence.

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Timestamps:

00:00:00 Introduction

00:00:42 - Welcome to Marketing Your Brand

00:01:06 - The Three Pages You Need to Fix

00:02:31 - Page 1: Homepage Essentials

00:04:29 - Page 2: Service or Product Pages

00:07:39 - Page 3: About Page

00:08:32 - What Your About Page Should Include

00:09:25 - Pro Tip for About Page Content

00:10:17 - Cleaning Up Your Homepage

00:11:20 - Above the Fold Section

00:13:16 - Developing the Right Brand Messages

00:15:43 - Summary: Hook, Sell, Connect

00:17:08 - Budget Guidelines Based on Revenue

00:18:02 - Coaching and Workshop Programs