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Episode 97 - The Culture Code with Dr. Clotaire Rapaille
Manage episode 459355001 series 3417471
Content provided by Service MVP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Service MVP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to the Service MVP Podcast! | Episode #97 - The Culture Code with Dr. Clotaire Rapaille
In today’s episode of the Service MVP Podcast, America's Service Sales Coach Joe Crisara sits down with one of his greatest heroes in the world of influence and persuasion, Dr. Clotaire Rapaille, the renowned author of The Culture Code. Dr. Rapaille has helped guide Fortune 100 and Fortune 500 companies to success and was a key player in the development of products like the PT Cruiser. He shares insights into the subconscious cultural triggers that influence behavior and how these principles can be applied to service-based industries like HVAC, plumbing, and more.
In this conversation, we explore:
- The cultural "codes" that drive customer behavior, especially in blue-collar industries.
- How understanding the reptilian brain can shape service sales and customer interactions.
- The importance of anticipating customer needs and creating a "no worries" service experience.
- How to connect with customers on a deeper, more instinctual level, taking away their stress and worry.
Whether you're in heating and air conditioning, plumbing, or any other in-home service industry, this episode will provide you with powerful tools and strategies to increase value and grow your business by understanding the subconscious triggers of your customers.
119 episodes
Share
Manage episode 459355001 series 3417471
Content provided by Service MVP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Service MVP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to the Service MVP Podcast! | Episode #97 - The Culture Code with Dr. Clotaire Rapaille
In today’s episode of the Service MVP Podcast, America's Service Sales Coach Joe Crisara sits down with one of his greatest heroes in the world of influence and persuasion, Dr. Clotaire Rapaille, the renowned author of The Culture Code. Dr. Rapaille has helped guide Fortune 100 and Fortune 500 companies to success and was a key player in the development of products like the PT Cruiser. He shares insights into the subconscious cultural triggers that influence behavior and how these principles can be applied to service-based industries like HVAC, plumbing, and more.
In this conversation, we explore:
- The cultural "codes" that drive customer behavior, especially in blue-collar industries.
- How understanding the reptilian brain can shape service sales and customer interactions.
- The importance of anticipating customer needs and creating a "no worries" service experience.
- How to connect with customers on a deeper, more instinctual level, taking away their stress and worry.
Whether you're in heating and air conditioning, plumbing, or any other in-home service industry, this episode will provide you with powerful tools and strategies to increase value and grow your business by understanding the subconscious triggers of your customers.
119 episodes
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Similar to Service MVP Sales Training Podcast with Joe Crisara
The Life Coach School Podcast is your go-to resource for learning, growing, and becoming certified as a Life Coach & Weight Loss Coach. Through this podcast, you'll hear directly from the Master Coach Brooke Castillo to help you better understand life coaching, the required skills and mindsets, and how we focus on serving the client to get them the results they seek. At The Life Coach School, we offer a thorough and intense certification course that produces some of the most successful coach ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
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…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
4k1k
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
…
continue reading
Timeless wisdom in an accelerating world. Hosted by Shane Parrish. “The highest density of wisdom per episode of any podcast.” Weekly Newsletter: fs.blog/newsletter Books: fs.blog/books X: x.com/ShaneAParrish IG: www.instagram.com/farnamstreet LI: www.linkedin.com/in/shane-parrish-050a2183
…
continue reading
Stephan Piscano founder of The Real Estate Networking Group the largest real estate group online interviews experts in real estate, finance, sports, motivation and more as we use common sense concepts to give investors insights on financial markets and have a lot of fun talking sports, politics and business motivation as well!
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Career & Life Journeys: Hosted by Adam Posner, he interviews top experts, entrepreneurs, and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth, and other world-class amazing humans to decode their success via their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the ...
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continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
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