Sales Mindset for Home Service Pros with Stephen Cerda

Service MVP Sales Training Podcast with Joe Crisara

In this episode of the Service MVP Podcast, Ethan Ralphs sits down with Stephen Cerda, a former IT professional turned sales manager at Lowery’s Plumbing in Lubbock, Texas. With only a few months in the trades, Stephen shares what it’s been like jumping into a completely new industry—and how learning to truly listen changed everything.
He opens up about what it means to guide homeowners through high-stakes decisions, how Service MVP’s approach to sales reshaped his mindset, and why sometimes, saying “we might not be the right fit” can actually earn more trust.
In this conversation, you’ll hear about:
✅ How Stephen transitioned from IT into home service sales
✅ The mindset shift that helped him stop “selling” and start serving
✅ Why silence can be more powerful than sales talk
✅ The difference between offering a price and offering peace of mind
✅ How note-taking, active listening, and customer empathy go hand in hand
✅ Why continued training is non-negotiable for long-term success
✅ Ways to bridge the communication gap between techs and sales teams
✅ The value of saying “maybe we’re not the right fit”—without burning bridges
💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club
Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book
Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

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