The Power of Customer Feedback | Shaping User Experience at ServiceNow

ServiceNow Podcasts

Dive into the world of ServiceNow UX Research and product development with Jessie Livingston, Tricia Wilson, and Molly Bowman as they unveil the secrets behind crafting user-centric features. In this engaging podcast episode, Tricia Wilson shares insights from her research on process mining, revealing how the team transformed a tool that often failed and frustrated users into a powerful solution for optimizing business processes. Molly Bowman then discusses the challenges and triumphs of creating Now Assist Voice, ensuring it's not just a novelty but a robust tool that supports diverse voices and environments, enhancing productivity and accessibility. Jessie Livingston joins host Bobby Brill to tie it all together, highlighting the importance of user feedback in driving meaningful product enhancements. Don't miss this eye-opening discussion on how ServiceNow is bridging the gap between user experience and product design.

To read more about these two stories, check out the blog post from ServiceNow’s EVP and Chief Experience Officer Amy Lokey - https://www.servicenow.com/blogs/2025/customer-feedback-shaping-user-experience

To learn more about Product Lab - https://servicenowproductlab.com/

00:00 Meet the UX Research Team
01:02 Understanding the Voice of the Customer with Jesse Livingston
03:25 Exploring Process Mining with Tricia Wilson
17:57 Voice for Now Assist: Enhancing Accessibility with Molly Bowman
32:29 How to Get Involved with the Product Lab

Guests - Jesse Livingston, Tricia Wilson, Molly Bowman
Host/Producer - Bobby Brill

ServiceNow Training and Certification: http://www.servicenow.com/services/training-and-certification.html
ServiceNow Community: https://community.servicenow.com/community
For general information about ServiceNow, visit: http://www.servicenow.com

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